Coming Soon: Influence

Coming Soon: Influence

Author: Damian Bradfield October 28, 2019 Duration: 2:48
Why does Barbie look the way she does? How did cigarettes become a symbol of women’s liberation? And why do we vote the way we do? Learn the answers to these questions (and more) on Influence - a new podcast about the good, the bad, and the ugly of advertising, hosted by WeTransfer CCO Damian Bradfield. Get ready for a deep dive into how advertising transformed our economy and our world, and what can we do about it. Influence launches on November 4.

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Hosted by Damian Bradfield, Influence with Damian Bradfield is a podcast that digs into the real-world mechanics of impact, moving beyond abstract theory to examine how sway is built and exercised across business, marketing, and the visual arts. Each conversation is a journey down unexpected avenues, where Damian engages with brilliant minds shaping contemporary culture. Listeners will hear candid discussions that dissect what actually makes great art resonate, unpack the tangible thrill and consequence of creative risk, and explore how influence can be channeled as a genuine force for social good. This isn't about celebrity; it's a focused exploration of the voices and methods currently defining our creative landscape, offering insights for anyone curious about the intersection of authority, artistry, and ethical action. The podcast provides a unique blend of practical business perspective and deep artistic inquiry, all through the central lens of purposeful influence.
Author: Language: English Episodes: 43

Influence with Damian Bradfield
Podcast Episodes
Eli Pariser on Building Public Parks Online [not-audio_url] [/not-audio_url]

Duration: 33:16
On today's episode, Damian talks to Eli Pariser, author of The Filter Bubble and co-founder of New Public, about designing digital public spaces for the future. Using examples from across the globe, Eli imagines how onli…
Brittany Kaiser on Standing Up to the Big Data Baddies [not-audio_url] [/not-audio_url]

Duration: 38:26
In this revealing conversation with Damian, Brittany Kaiser shares what happened behind closed doors at Cambridge Analytica. She talks about Cambridge Analytica's involvement in Donald Trump's presidential campaign, how…
Ben & Jerry on Fighting Injustice with a Spoon Full of Sugar [not-audio_url] [/not-audio_url]

Duration: 33:57
In the season kick-off, Damian talks to Ben Cohen and Jerry Greenfield, the co-founders of Ben & Jerry’s, about the company's founding principles and keeping its mission on course as one of the world's most recognised ic…
Season 3: Influence Digs Deeper [not-audio_url] [/not-audio_url]

Duration: 2:17
The world is changing, and so is the way we’re influenced. In season 3, we explore the hidden gems, hot spots, and dark alleys in the world of communication. Damian Bradfield will talk to ice cream makers, a magician, an…
Troy Carter on fresh starts, the Fresh Prince and the future of music [not-audio_url] [/not-audio_url]

Duration: 32:32
From scoring a record deal (and a free ride home) with Will Smith to promoting superstars like Lady Gaga and Eve, it seemed Troy Carter had it all figured out. But it’s screwing up and learning from his mistakes that got…
Quynh Mai on marketing to Gen Z and Kanye’s creative drive [not-audio_url] [/not-audio_url]

Duration: 30:04
She ran one of the first ever influencer marketing campaigns, knows exactly how to reach Gen Z and has Kanye on her client roster – this week Damian chats to the indomitable Quynh Mai, founder of Moving Image & Content.…
Matthew Freud on rebrands, relations and bad reputations [not-audio_url] [/not-audio_url]

Duration: 30:14
He’s repaired reputations, put a stop to scandals, and even had Harvey Weinstein clamouring at his door – so who better to turn to in a time of COVID-induced crisis? This week Damian chats to Matthew Freud, the world’s g…