Coming Soon: Influence

Coming Soon: Influence

Author: Damian Bradfield October 28, 2019 Duration: 2:48
Why does Barbie look the way she does? How did cigarettes become a symbol of women’s liberation? And why do we vote the way we do? Learn the answers to these questions (and more) on Influence - a new podcast about the good, the bad, and the ugly of advertising, hosted by WeTransfer CCO Damian Bradfield. Get ready for a deep dive into how advertising transformed our economy and our world, and what can we do about it. Influence launches on November 4.

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Hosted by Damian Bradfield, Influence with Damian Bradfield is a podcast that digs into the real-world mechanics of impact, moving beyond abstract theory to examine how sway is built and exercised across business, marketing, and the visual arts. Each conversation is a journey down unexpected avenues, where Damian engages with brilliant minds shaping contemporary culture. Listeners will hear candid discussions that dissect what actually makes great art resonate, unpack the tangible thrill and consequence of creative risk, and explore how influence can be channeled as a genuine force for social good. This isn't about celebrity; it's a focused exploration of the voices and methods currently defining our creative landscape, offering insights for anyone curious about the intersection of authority, artistry, and ethical action. The podcast provides a unique blend of practical business perspective and deep artistic inquiry, all through the central lens of purposeful influence.
Author: Language: English Episodes: 43

Influence with Damian Bradfield
Podcast Episodes
Episode 2 - Going global without getting lost in translation [not-audio_url] [/not-audio_url]

Duration: 41:10
Damian talks with Pelle Sjoenell, former Worldwide Chief Creative Officer at BBH, about the ins and outs of global advertising – what works, what doesn’t and why it’s so tricky to get it right. Hosted on Acast. See acast…
Episode 1 - Time to Face(book) the music [not-audio_url] [/not-audio_url]

Duration: 39:44
In a fascinating discussion with Nick Thompson, Editor-in-Chief at Wired, Damian unearths the alarming power of Facebook advertising – from its potential disrupt and disable Western democracy, to some surprising reasons…