Coming Soon: Influence

Coming Soon: Influence

Author: Damian Bradfield October 28, 2019 Duration: 2:48
Why does Barbie look the way she does? How did cigarettes become a symbol of women’s liberation? And why do we vote the way we do? Learn the answers to these questions (and more) on Influence - a new podcast about the good, the bad, and the ugly of advertising, hosted by WeTransfer CCO Damian Bradfield. Get ready for a deep dive into how advertising transformed our economy and our world, and what can we do about it. Influence launches on November 4.

Hosted on Acast. See acast.com/privacy for more information.


Hosted by Damian Bradfield, Influence with Damian Bradfield is a podcast that digs into the real-world mechanics of impact, moving beyond abstract theory to examine how sway is built and exercised across business, marketing, and the visual arts. Each conversation is a journey down unexpected avenues, where Damian engages with brilliant minds shaping contemporary culture. Listeners will hear candid discussions that dissect what actually makes great art resonate, unpack the tangible thrill and consequence of creative risk, and explore how influence can be channeled as a genuine force for social good. This isn't about celebrity; it's a focused exploration of the voices and methods currently defining our creative landscape, offering insights for anyone curious about the intersection of authority, artistry, and ethical action. The podcast provides a unique blend of practical business perspective and deep artistic inquiry, all through the central lens of purposeful influence.
Author: Language: English Episodes: 43

Influence with Damian Bradfield
Podcast Episodes
Karan Wadhera on investing in cannabis and working with Snoop [not-audio_url] [/not-audio_url]

Duration: 33:48
Raking in billions of dollars in legal revenue (even during COVID-19), cannabis is one of the most sophisticated and tech-forward industries out there. This week Damian chats all things weed with renowned investor Karan…
Season 2 Trailer [not-audio_url] [/not-audio_url]

Duration: 1:44
This season, we’re highlighting the people, technologies, and ideas that have catapulted advertising, PR, and marketing into the future...for better or for worse. Season 2 of Influence launches on May 13th. Hosted on Aca…
Episode 8 - The birth of modern PR [not-audio_url] [/not-audio_url]

Duration: 39:06
In this episode, Damian explores how the godfather of modern PR, Edward Bernays, mastered the art of spin. From soap to cigarettes, Damian chats with author Larry Tye on how Bernays dramatically changed the way we live.…
Episode 7 - Advertising enters the home [not-audio_url] [/not-audio_url]

Duration: 29:41
Damian talks with Kari Shimmel, Chief Strategy Officer at Campbell-Ewald, about how the introduction of TV ads after World War II completely transformed consumer culture. Hosted on Acast. See acast.com/privacy for more i…
Episode 6 - Ads that serve the public good [not-audio_url] [/not-audio_url]

Duration: 48:42
Damian talks about the creation and impact of ads that raise awareness about health, environmental, and other pressing issues with Gail Gallie, co-founder of Project Everyone, a non-profit that helps spread awareness for…
Episode 5 - Advertising, meet Internet [not-audio_url] [/not-audio_url]

Duration: 33:47
In a wide-ranging discussion about the early days of internet advertising and how it shaped our online experience today, Damian chats with Rick Boyce – a former media buyer and one of the creators of the first ever banne…
Episode 4 - The voice of the consumer [not-audio_url] [/not-audio_url]

Duration: 38:37
The best way to find out what consumers really want? Ask them. This week, journalist and author Liza Featherstone takes us through the history of focus groups, and how their decisions and influence continue to shape the…
Episode 3 - Does sex still sell? [not-audio_url] [/not-audio_url]

Duration: 36:49
Featuring culture writer and radio host, Kate Hutchinson, this week’s episode looks at the rise and fall of sex in advertising and its ability to sell everything – from chocolate to jeans. Hosted on Acast. See acast.com/…