Is High-Net-Worth Insurance Really That Different?

Is High-Net-Worth Insurance Really That Different?

Author: Heath Shearon March 20, 2025 Duration: 57:21

In this episode of Insurance Town, host Heath Shearon sits down with Kevin Koone, a well-respected insurance professional with a fascinating career journey. Kevin shares how he transitioned from aspiring to work in the medical field to making his way through GIS mapping, janitorial work, and eventually finding his place in the independent insurance space.

Heath and Kevin discuss:;
✅ The challenges of commission-based sales and how he navigated early struggles.
✅ High-net-worth clients—how he got into that niche and what makes them different.
✅ How to handle tough conversations about rate increases and policy changes.
✅ The importance of empathy, education, and building lasting client relationships.
✅ The evolving role of leadership in independent agencies and the difference between personal and commercial lines service styles.

Kevin also shares personal insights on faith, family, and the value of time in today’s fast-paced world. Whether you're a seasoned agent or just starting, this episode is packed with real-life lessons and industry wisdom.

Sponsors:
A big thank you to our sponsors for making this episode possible!

Smart Choice: Looking for a great partner to help grow your agency? Check out Smart Choice for all your agency needs.

Canopy Connect:
Want to simplify the way you collect client information? Visit UseCanopy.com/heath to see how Canopy Connect can help streamline your agency’s processes.

Olde School Marketing
: For all your marketing and promotional needs, Olde School Marketing has you covered. Reach out today to level up your marketing game!

🎧 Tune in now and let’s talk insurance! 🚀


Heath Shearon has spent years navigating every corner of the insurance industry, and in Insurance Town, he acts as your guide through its often complex landscape. Think of each episode as a casual, informative conversation held on the front porch of a town built entirely on insurance knowledge. Heath, who jokingly refers to himself as the Mayor, doesn’t just lecture; he brings in the many friends and colleagues he’s met over his career for genuine discussions that break down real-world scenarios. You’ll hear practical advice, behind-the-scenes insights, and straightforward explanations designed for both industry newcomers and seasoned professionals. This isn't about dry theory-it's about the tangible how-to and the why behind common business and personal coverage questions. The tone is welcoming and grounded in experience, set to a bluesy soundtrack courtesy of Daddy Long Legs. Tune into this podcast for a unique blend of business education and relatable storytelling that makes the intricacies of insurance feel approachable and even engaging.
Author: Language: English Episodes: 100

Insurance Town
Podcast Episodes
The “hold my beer” of insurance ! [not-audio_url] [/not-audio_url]

Duration: 49:52
This week in Insurance town the Mayor sits down with Sarah Koolhof, a dynamic insurance professional whose journey spans theater, rugby, and underwriting. Discover how embracing discomfort and versatility has shaped her…
The Lazy River Files! [not-audio_url] [/not-audio_url]

Duration: 19:12
In this episode, we are doing something a little different. Casey Nelson and I hosted an open call live one day and we called it the lazy river. WE wanted to invite people to "float in and hang out ad float out. Ive prov…
AI in your business!! [not-audio_url] [/not-audio_url]

Duration: 31:00
In this weeks episode, release my virtual course in Bob Dietrich and Pamela Dunn's virtual program called "Unlease AI in your Business" that released this week. Hope you enjoy it. Let me know what you think... Sponsored…
What should you be paying attention to in 2026? [not-audio_url] [/not-audio_url]

Duration: 41:15
In this week episode, Heath Shearon and Casey Nelson discuss the importance of standardizing processes in agencies, the impact of AI on business, and the potential societal reset from reducing screen time. They explore t…
Insurance Agency ownership looks a little different these days [not-audio_url] [/not-audio_url]

Duration: 35:29
This week in Insurance Town I get to catch up with my old friend, and former colleague, Therese Potter of Envela. We have a fun conversation we get to catch up on what she has been up to all the hats she currently wears,…
Fair creates new opportunities and revenue streams for your agency! [not-audio_url] [/not-audio_url]

Duration: 1:06:53
In this episode of the Insurance Town Podcast, I sit down with Clint Houke for a wide ranging, high trust conversation to kick off the new year the right way. This is one of those talks that feels like two industry vets…
Out Of Service Keynote from IIANC [not-audio_url] [/not-audio_url]

Duration: 44:57
HAPPY NEW YEAR!! Thank you so much for yet another amazing year in Insurance Town!! This weeks episode is a little different, No Guest. This week i am releasing one of my keynote presentations from a conference I spoke a…
Let's talk about influence!! [not-audio_url] [/not-audio_url]

Duration: 59:09
In this episode of Insurance Town, the Mayor sits down with Brian Ahearn to unpack the difference between social media influence and true leadership influence, while also sharing a meaningful conversation around faith, f…
Is Self-Insuring the Future for Business Owners? [not-audio_url] [/not-audio_url]

Duration: 44:33
In this episode of Insurance Town, host Heath Shearon welcomes Van Carlson to discuss the evolution of risk management and the importance of self-insuring for businesses. They explore the 831B tax code, its history, and…