what is your plan for carriers 4-7?

what is your plan for carriers 4-7?

Author: Heath Shearon July 3, 2025 Duration: 56:43

n this week’s visit to Insurance Town, I had the pleasure of sitting down with Spencer Witcher, a second-generation insurance pro who’s doing big things with Smart Choice. We had a real talk about the challenges agents face in hard-to-place markets — and how finding the right partners can make all the difference.

We peeled back the curtain on:

  • What Smart Choice is doing to help agents thrive in California and other tough states
  • How to write the business others shy away from — without jumping through hoops
  • Why MGAs and non-traditional carriers might just be your new best friends
  • The critical importance of relationships — not just for quoting, but for long-term success
  • Building your book with depth, not just volume

Whether you're a seasoned agency owner or a producer looking to grow smarter, Spencer delivers actionable insights that’ll challenge the way you think about growth

 A big THANK YOU to the amazing folks who keep the lights on in Insurance Town:

  Smart Choice – Helping agents grow their book without adding overhead
  Canopy Connect – Making gathering client info as easy as pie
  Olde School Marketing – Bringing you hand-written, high-touch prospecting that works

 Make sure to like, subscribe, and leave a review!
New episodes drop weekly — straight from the heart of Insurance Town.


Heath Shearon has spent years navigating every corner of the insurance industry, and in Insurance Town, he acts as your guide through its often complex landscape. Think of each episode as a casual, informative conversation held on the front porch of a town built entirely on insurance knowledge. Heath, who jokingly refers to himself as the Mayor, doesn’t just lecture; he brings in the many friends and colleagues he’s met over his career for genuine discussions that break down real-world scenarios. You’ll hear practical advice, behind-the-scenes insights, and straightforward explanations designed for both industry newcomers and seasoned professionals. This isn't about dry theory-it's about the tangible how-to and the why behind common business and personal coverage questions. The tone is welcoming and grounded in experience, set to a bluesy soundtrack courtesy of Daddy Long Legs. Tune into this podcast for a unique blend of business education and relatable storytelling that makes the intricacies of insurance feel approachable and even engaging.
Author: Language: English Episodes: 100

Insurance Town
Podcast Episodes
MAYOR SOLO: TALKING HARD MARKET!! [not-audio_url] [/not-audio_url]

Duration: 36:15
This weeks episode is a hard market solo episode. We will be talking about the hard market a little bit. I will nerd out a little bit and it could be a lot of fun. Hang out with me and lets talk. I would love your feed b…
Talking AgencyPoint with a zoom full of Goats. [not-audio_url] [/not-audio_url]

Duration: 1:04:06
In this weeks episode the Mayor was visited by a whole room full of GOATS!! This week we are talking about AgencyPoint with Chris Paradiso, Carey Wallace, and Aaron Stocks. (see I told you) We have a phenomenal conversat…
Going out of the Box, and getting Salty with Dustin Parker [not-audio_url] [/not-audio_url]

Duration: 51:41
In this weeks episode the Mayor was able to sit down with his friend Dustin Parker, the co-founder of Salt. Salt is an innovative tool that takes agents from cocktail napkin to the cloud in a time where the industry is b…
Ryan Mathisen- Lululemon Pants and GloveBox!! [not-audio_url] [/not-audio_url]

Duration: 47:31
In this weeks episode the mayor get to sit down with his good friend, Ryan Mathisen, co-founder of Glovebox. These two have a super fun conversation about the customer experience, the user experience and LULULEMON!We dis…
The VIP episode: This one is special.... [not-audio_url] [/not-audio_url]

Duration: 1:05:04
this episode is special as it is from the Vertafore Insurance Podcast hosted by myself and my bestie Syd Roe. We interviewed Scott Howell and Kenneth Williamson and my goodness it is good! I really cant wait for you to h…
Jay Coates - sales strategies and leadership principles [not-audio_url] [/not-audio_url]

Duration: 39:32
In this weeks episode, The Mayor, invites his buddy, Jay Coates, to come in the studio to record a podcast. WARNING: The audio is a little wonky in the first 10-15 minutes due to some back ground noise and me trying to f…
Katie Wexler- Premium Finance Reimagined...(game changer) [not-audio_url] [/not-audio_url]

Duration: 52:48
In this episode the Mayor, Heath Shearon, sat down with his new friend, and future thought leader Katie Wexler to talk about her game changing idea. One of a kind, first and only in class technology called PAVO. You dont…

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