what is your plan for carriers 4-7?

what is your plan for carriers 4-7?

Author: Heath Shearon July 3, 2025 Duration: 56:43

n this week’s visit to Insurance Town, I had the pleasure of sitting down with Spencer Witcher, a second-generation insurance pro who’s doing big things with Smart Choice. We had a real talk about the challenges agents face in hard-to-place markets — and how finding the right partners can make all the difference.

We peeled back the curtain on:

  • What Smart Choice is doing to help agents thrive in California and other tough states
  • How to write the business others shy away from — without jumping through hoops
  • Why MGAs and non-traditional carriers might just be your new best friends
  • The critical importance of relationships — not just for quoting, but for long-term success
  • Building your book with depth, not just volume

Whether you're a seasoned agency owner or a producer looking to grow smarter, Spencer delivers actionable insights that’ll challenge the way you think about growth

 A big THANK YOU to the amazing folks who keep the lights on in Insurance Town:

  Smart Choice – Helping agents grow their book without adding overhead
  Canopy Connect – Making gathering client info as easy as pie
  Olde School Marketing – Bringing you hand-written, high-touch prospecting that works

 Make sure to like, subscribe, and leave a review!
New episodes drop weekly — straight from the heart of Insurance Town.


Heath Shearon has spent years navigating every corner of the insurance industry, and in Insurance Town, he acts as your guide through its often complex landscape. Think of each episode as a casual, informative conversation held on the front porch of a town built entirely on insurance knowledge. Heath, who jokingly refers to himself as the Mayor, doesn’t just lecture; he brings in the many friends and colleagues he’s met over his career for genuine discussions that break down real-world scenarios. You’ll hear practical advice, behind-the-scenes insights, and straightforward explanations designed for both industry newcomers and seasoned professionals. This isn't about dry theory-it's about the tangible how-to and the why behind common business and personal coverage questions. The tone is welcoming and grounded in experience, set to a bluesy soundtrack courtesy of Daddy Long Legs. Tune into this podcast for a unique blend of business education and relatable storytelling that makes the intricacies of insurance feel approachable and even engaging.
Author: Language: English Episodes: 100

Insurance Town
Podcast Episodes
The best tech makes great service feel effortless. [not-audio_url] [/not-audio_url]

Duration: 52:09
In this weeks episode of Insurance Town, The Mayor welcomes good buddy Patrick McBride to the show. Patrick, a seasoned insurance professional, shares his journey, experiences, and insights on the industry's evolving lan…
PIA of Texas- Hard Market Discusion ( LIVE) [not-audio_url] [/not-audio_url]

Duration: 48:39
This is a LIVE episode from the PIA of Texas Conference in San Marcos Texas ! We are discussing Hard Market with Carrie Cheeks of JenCap, Debbie Dziga of Dziga Insurance, and Michael Ley of Hawksoft WARNING : THE AUDIO I…
Unlocking Agency Potential: Tech, Growth, and Relationship Strategies [not-audio_url] [/not-audio_url]

Duration: 46:32
In this episode of Insurance Town, Heath Shearon sits down with a dynamic guest who is transforming how agencies operate. The conversation centers around leveraging technology to streamline agency operations and drive gr…
He purchased 3 agencies in one day? What? [not-audio_url] [/not-audio_url]

Duration: 1:04:09
In this weeks episide the Mayor, Heath Shearon got a chance to catch up with his good friend Holden Smith on the show. Its been 4 years since he last appeared on the show and lots have changed since then, He's grown in s…
Conferences & Networking Tips [not-audio_url] [/not-audio_url]

Duration: 26:51
In this special solo episode, the Mayor of Insurance Town, Heath Shearon, goes solo to share some valuable insights on how to make the most out of conference season! Heath dives into his personal tips and strategies for…
From all about Chicken Wings to All About Insurance... [not-audio_url] [/not-audio_url]

Duration: 1:02:14
In this weeks episode of Insurance Town, Mayor Heath Shearon sits down with Nick Vitali, the mastermind behind All About Insurance, which has grown to 10 locations across North Carolina. Nick shares his story, starting w…
Its not just a numbers game anymore! [not-audio_url] [/not-audio_url]

Duration: 56:03
In this episode, The mayor has the opportunity to sit down and talk to Scott Angell, of LEO. These two have a great conversation about sales, the sales processes, the process of buying leads, and how not just to purchase…
Build your Sales Systems and grow your Sales Teams! [not-audio_url] [/not-audio_url]

Duration: 46:28
In today’s episode Mayor got to sit down with Ana Gonzalez Gibbs, of Anabots. This is such a fun episode!! She has an obsession for learning has taken me her on so many interesting journeys. Starting with architecture fo…