What secrets does he share on building personal brand?

What secrets does he share on building personal brand?

Author: Heath Shearon July 24, 2025 Duration: 54:31


Episode Summary: Join us for an insightful conversation with Draye Redfern, a marketing expert with a rich background in insurance and a knack for innovative strategies. Draye shares his journey from working in his family's insurance agency to founding Redfern Media, a marketing agency that has helped numerous businesses thrive. Discover the power of direct mail, the importance of knowing your numbers, and the value of building personal connections in business.


00:02:00 Introduction to Draye Redfern and his background in insurance 
00:10:30 The power of direct mail in modern marketing. 
00:22:15 Draye discusses the ANKR framework for business growth.
00:35:45 The importance of personal branding and social media presence.
00:48:00 Understanding business metrics and their impact on success. 
1:05:00 Closing thoughts and Draye's upcoming projects.


Memorable Quotes:


"Good marketing is really, really impactful." – Draye Redfern 
"The riches are in the niches." – Draye Redfern
 "It's five times to 25 times more expensive to go get a new customer than it is to simply retain an existing one." – Draye Redfern
 "The sweetest sound of someone's ears is the sound of their own name." – Draye Redfern


Guest Information: Draye Redfern is the founder of Redfern Media and a seasoned marketing consultant. Connect with him on social media @DrayeRedfern or visit fractionalcmo.com for more insights.


Explore Draye's book, "The Recession Survival Guide," available on Amazon and Audible, and stay tuned for his upcoming release on the ANKR framework.

Sponsors:
Smart Choice
Canopy Connect
Olde School Marketing


Heath Shearon has spent years navigating every corner of the insurance industry, and in Insurance Town, he acts as your guide through its often complex landscape. Think of each episode as a casual, informative conversation held on the front porch of a town built entirely on insurance knowledge. Heath, who jokingly refers to himself as the Mayor, doesn’t just lecture; he brings in the many friends and colleagues he’s met over his career for genuine discussions that break down real-world scenarios. You’ll hear practical advice, behind-the-scenes insights, and straightforward explanations designed for both industry newcomers and seasoned professionals. This isn't about dry theory-it's about the tangible how-to and the why behind common business and personal coverage questions. The tone is welcoming and grounded in experience, set to a bluesy soundtrack courtesy of Daddy Long Legs. Tune into this podcast for a unique blend of business education and relatable storytelling that makes the intricacies of insurance feel approachable and even engaging.
Author: Language: English Episodes: 100

Insurance Town
Podcast Episodes
Conferences & Networking Tips [not-audio_url] [/not-audio_url]

Duration: 26:51
In this special solo episode, the Mayor of Insurance Town, Heath Shearon, goes solo to share some valuable insights on how to make the most out of conference season! Heath dives into his personal tips and strategies for…
From all about Chicken Wings to All About Insurance... [not-audio_url] [/not-audio_url]

Duration: 1:02:14
In this weeks episode of Insurance Town, Mayor Heath Shearon sits down with Nick Vitali, the mastermind behind All About Insurance, which has grown to 10 locations across North Carolina. Nick shares his story, starting w…
Its not just a numbers game anymore! [not-audio_url] [/not-audio_url]

Duration: 56:03
In this episode, The mayor has the opportunity to sit down and talk to Scott Angell, of LEO. These two have a great conversation about sales, the sales processes, the process of buying leads, and how not just to purchase…
Build your Sales Systems and grow your Sales Teams! [not-audio_url] [/not-audio_url]

Duration: 46:28
In today’s episode Mayor got to sit down with Ana Gonzalez Gibbs, of Anabots. This is such a fun episode!! She has an obsession for learning has taken me her on so many interesting journeys. Starting with architecture fo…
The Smart Choice in Commercial Insurance [not-audio_url] [/not-audio_url]

Duration: 46:39
This is the Smart Choice episode, I love these episodes, I love working with them much. I can't wait for you guys to hear this one ! We get into some good conversations, where we pull back the curtain and talk about the…