Leveraging Podcasting to Reflect Your Company Culture

Leveraging Podcasting to Reflect Your Company Culture

Author: Jessica Rhodes April 10, 2026 Duration: 22:39
Interview Connections | The Leading Podcast Booking Agency
BusinessEntrepreneurshipMarketing

In over 13 years of podcast experience, Jessica has never seen a marketing agency do what Deanna and Ashley are doing with their podcast. Ducks Unplugged isn't just a show about marketing; it's a living, breathing reflection of who Blue Duck Agency is and what it feels like to work with them.

About our guests

Deanna Dolecki is president of Blue Duck Agency, a boutique female-founded marketing agency. A Gen X professional with over 25 years in marketing, Deanna leads with strategy, flexibility, and a refusal to take herself too seriously. Ashley Ruggeri is a senior marketing executive and millennial mom with over 15 years of experience building results-driven programs. Together, they run Blue Duck and co-host Ducks Unplugged, a show as authentic as the agency itself.

What we cover

  • Why Deanna and Ashley launched a podcast to differentiate in an industry where agencies all sell the same things
  • The insight that changed how Jess sees their show: it's not that the podcast shaped their culture, it's that it mirrors it
  • How their low-prep, bullet-point-only approach produces more authentic (and more entertaining) episodes than scripted content ever could
  • The basement studio story and why a corner of Ashley's son's toy room beats a professional studio
  • Their production process: batching four episodes per shoot, a dedicated producer named Cindy, and a director who has mastered the angles
  • Why their ideal clients watch the podcast before ever getting on a call and what that means for their sales cycle
  • The dream client Deanna is absolutely going after (hint: it involves online dating)

About Blue Duck Agency

Blue Duck is a full-service, results-based marketing agency specializing in acquisition, retention, and loyalty programs — with deep expertise in membership and subscription businesses. Every client works directly with senior staff. No hand-offs, no junior teams running your account.

Subscribe to Ducks Unplugged on YouTube: https://www.youtube.com/@DucksUnplugged

Ready to leverage podcast guesting to attract dream clients? Schedule a call with Jessica now at http://interviewconnections.com/call


Ever wondered how some experts seem to be everywhere on your favorite podcasts, then effortlessly turn those conversations into a thriving business? That’s the world explored in Interview Connections | The Leading Podcast Booking Agency. This isn't just about getting a guest spot; it's a deep dive into the strategy of leveraging podcast interviews to build authority and attract high-value clients. The host, who founded the first-ever agency of its kind, shares a unique origin story: it all began in 2013 booking her father, a business coach, onto shows so she could work from home as a new mom. From that personal experiment grew a multi-seven-figure agency dedicated to this specific craft. Each episode pulls back the curtain on the practical steps, mindsets, and behind-the-scenes work that transform a simple interview into a powerful client conversion tool. You’ll hear real talk about pitching, preparation, and the post-interview follow-up that actually works, all tailored for coaches and service-based entrepreneurs. Tune in for honest conversations that move beyond theory, offering a clear roadmap for anyone serious about using the podcast landscape to grow a premium business.
Author: Language: English Episodes: 100

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Interview Connections | The Leading Podcast Booking Agency
Podcast Episodes
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