Leveraging Podcasting to Reflect Your Company Culture

Leveraging Podcasting to Reflect Your Company Culture

Author: Jessica Rhodes April 10, 2026 Duration: 22:39

In over 13 years of podcast experience, Jessica has never seen a marketing agency do what Deanna and Ashley are doing with their podcast. Ducks Unplugged isn't just a show about marketing; it's a living, breathing reflection of who Blue Duck Agency is and what it feels like to work with them.

About our guests

Deanna Dolecki is president of Blue Duck Agency, a boutique female-founded marketing agency. A Gen X professional with over 25 years in marketing, Deanna leads with strategy, flexibility, and a refusal to take herself too seriously. Ashley Ruggeri is a senior marketing executive and millennial mom with over 15 years of experience building results-driven programs. Together, they run Blue Duck and co-host Ducks Unplugged, a show as authentic as the agency itself.

What we cover

  • Why Deanna and Ashley launched a podcast to differentiate in an industry where agencies all sell the same things
  • The insight that changed how Jess sees their show: it's not that the podcast shaped their culture, it's that it mirrors it
  • How their low-prep, bullet-point-only approach produces more authentic (and more entertaining) episodes than scripted content ever could
  • The basement studio story and why a corner of Ashley's son's toy room beats a professional studio
  • Their production process: batching four episodes per shoot, a dedicated producer named Cindy, and a director who has mastered the angles
  • Why their ideal clients watch the podcast before ever getting on a call and what that means for their sales cycle
  • The dream client Deanna is absolutely going after (hint: it involves online dating)

About Blue Duck Agency

Blue Duck is a full-service, results-based marketing agency specializing in acquisition, retention, and loyalty programs — with deep expertise in membership and subscription businesses. Every client works directly with senior staff. No hand-offs, no junior teams running your account.

Subscribe to Ducks Unplugged on YouTube: https://www.youtube.com/@DucksUnplugged

Ready to leverage podcast guesting to attract dream clients? Schedule a call with Jessica now at http://interviewconnections.com/call


Ever wondered how some experts seem to be everywhere on your favorite podcasts, then effortlessly turn those conversations into a thriving business? That’s the world explored in Interview Connections | The Leading Podcast Booking Agency. This isn't just about getting a guest spot; it's a deep dive into the strategy of leveraging podcast interviews to build authority and attract high-value clients. The host, who founded the first-ever agency of its kind, shares a unique origin story: it all began in 2013 booking her father, a business coach, onto shows so she could work from home as a new mom. From that personal experiment grew a multi-seven-figure agency dedicated to this specific craft. Each episode pulls back the curtain on the practical steps, mindsets, and behind-the-scenes work that transform a simple interview into a powerful client conversion tool. You’ll hear real talk about pitching, preparation, and the post-interview follow-up that actually works, all tailored for coaches and service-based entrepreneurs. Tune in for honest conversations that move beyond theory, offering a clear roadmap for anyone serious about using the podcast landscape to grow a premium business.
Author: Language: English Episodes: 100

Interview Connections | The Leading Podcast Booking Agency
Podcast Episodes
Scrum and Agile [not-audio_url] [/not-audio_url]

Duration: 39:54
On today's episode of Monetize the Mic, Jess and Margy share more about their journey of transforming Interview Connections into a fully agile company using the Scrum methodology! 1. Working As A Team Makes It Easier for…
Why Am I So Tired? [not-audio_url] [/not-audio_url]

Duration: 12:41
On today's episode of Monetize the Mic, Margy and Jess discuss why entrepreneurs with decent schedules and pretty normal workloads are so tired. Things that appear small on the surface but really need to be talked about,…
Is it Time to Demote Yourself? [not-audio_url] [/not-audio_url]

Duration: 15:55
On today’s episode of Monetize the Mic, Margy and Jess are talking about how to know when it’s the right time to demote yourself (even if you’re a business owner or founder). When Jess founded the business, she called he…
Replay: Suzy Ashworth's Episode of We Get It, Your Dad Died [not-audio_url] [/not-audio_url]

Duration: 45:48
On today's episode of Monetize the Mic, Margy shares the season 3 premiere episode of her podcast We Get It, Your Dad Died. The episode features an interview with entrepreneur Suzy Ashworth about how losing her parents i…
Optimizing Systems with Anne Hill [not-audio_url] [/not-audio_url]

Duration: 20:30
On today’s episode of Monetize the Mic, Jess is joined by Interview Connections’ client Anne Hill. Anne has noticed there is a correlation between the health of a person and the health of their business and has founded H…
Maximizing Collaboration Opportunities with Adriana Monique Alvarez [not-audio_url] [/not-audio_url]

Duration: 25:44
On today’s episode of Monetize the Mic, Jess is joined by Interview Connections’ client and founder of AMA Publishing, Adriana Monique Alvarez. Adriana talks about creating impactful relationships in order to maximize yo…
Leadership & The Nervous System [not-audio_url] [/not-audio_url]

Duration: 58:58
On today’s episode of Monetize the Mic, we are featuring a special replay of a Facebook live panel that Margy recently hosted on Leadership and the Nervous System. Joining Margy on the panel are Elisabeth Kristof and Bra…
How to Simplify Your Call to Action [not-audio_url] [/not-audio_url]

Duration: 6:07
On today’s episode of Monetize the Mic, Jess is giving you some prompts to help you simplify your call to action. These prompts include listing out 5 of your best clients, how they found you, what their journey was like…
Creating Your Interview Topics & Questions [not-audio_url] [/not-audio_url]

Duration: 7:48
On today’s episode of Monetize the Mic, Jess is talking about how to write your interview topics and questions for your one sheet. A one sheet is a tool that is used to help you get booked for a podcast interview and giv…
Lessons Learned from Year One of Coaching [not-audio_url] [/not-audio_url]

Duration: 21:05
On today’s episode of Monetize the Mic, Jess and Margy are sharing what they’ve learned after one year of running their group coaching program. Whether or not you have an agency or one on one business, you can add a grou…