191: Are You Charging Enough? Early Insights From The State Of Freelance Social Media Management Survey

191: Are You Charging Enough? Early Insights From The State Of Freelance Social Media Management Survey

Author: The Two Lauras June 9, 2026 Duration: 26:38

We've been running the biggest survey of its kind in the freelance social media management world, and the early results are already throwing up some uncomfortable questions about what we're charging, what we're offering, and what AI is actually doing to our businesses.

This is a first look at the data so far, the trends that are already obvious, and the things every freelance social media manager needs to be thinking about before the full report drops.

Hit play to hear

→ The platform that most social media managers offer, according to early data, is the least profitable.

→ What freelance social media managers are actually doing about raising their prices right now

→ Some early insights on how social media managers are using AI and how it's affecting their pricing

→ What social media managers know AI can't do instead of them

Take the State of Freelance Social Media Management 2026 survey

Join the membership

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.


Navigating the freelance world as a social media manager comes with unique challenges and opportunities, and JFDI with The Two Lauras is built specifically for that journey. Hosted by The Two Lauras, this podcast dives into the real, unfiltered experience of building a sustainable business in the social media sector. Each episode feels like a candid conversation with colleagues who have been there, offering practical advice drawn from their own successes and stumbles. You’ll hear them break down current marketing trends not as distant concepts, but as actionable strategies you can adapt for your own clients. They openly share how they structure their operations, manage client relationships, and tackle the constant push to grow, all with a focus on cutting through the noise to what actually works. This isn't about theory; it's about the tangible steps you can take to strengthen your freelance foundation. Tuning into this podcast provides both a roadmap and a sense of community, reminding you that the questions on your mind are likely the same ones being discussed in real time. For those looking to move beyond inspiration and into implementation, The Two Lauras offer a grounded, honest perspective that makes the complex feel achievable.
Author: Language: English Episodes: 50

JFDI — The Show for Freelance Social Media Managers
Podcast Episodes
164: 3 Critical Ways to Legally Protect Your Business as a Freelancer [not-audio_url] [/not-audio_url]

Duration: 26:11
Don’t switch off just yet! Legal stuff might not be the most fun thing in the world – but it’s certainly incredibly important. After all, no one wants to be fined or worse – sued!In today’s episode, we’re sharing three c…
163: 8 Essentials a Social Media Manager Needs on Their Website [not-audio_url] [/not-audio_url]

Duration: 33:45
Your website has a job to do for you and your business – and it’s not just to sit there looking nice! We want our websites to do a lot of the heavy lifting for us, and help us to sign those dream clients easily.So, in th…
162: Our Three Biggest Takeaways from Atomicon 2025 [not-audio_url] [/not-audio_url]

Duration: 35:25
Atomicon is done and dusted for another year, and we wanted to record a little debrief episode about how it went this year, who our favourite speaker was, and common themes we noticed running through a lot of the talks.W…
160: Manage Your Client Relationships for a Stress-Free Summer [not-audio_url] [/not-audio_url]

Duration: 24:52
Taking a break shouldn’t feel awkward – but we know it sometimes can feel that way when you let your clients know you won’t be around. From enforcing your boundaries around availability, to whether you need to reduce you…
159: Get Ready for Summer! Why You Need to Plan Your Content NOW [not-audio_url] [/not-audio_url]

Duration: 25:48
Summer is almost here and you want to take a break, right?! Whether you’re jetting off somewhere sunny, or the sofa is calling your name, you want to relax without worrying about anything business related. The difficulty…
158: Use Tracking to Prove Your ROI to Clients [not-audio_url] [/not-audio_url]

Duration: 25:46
If the words “Meta Pixel” and “Google Analytics” break you out in a cold sweat – firstly, go and grab a towel, and secondly – listen to this episode!Tracking is such an important part of proving your worth to clients, so…
156: Why the Algorithm Isn’t Showing Your Content [not-audio_url] [/not-audio_url]

Duration: 24:43
If you feel like your content isn’t being seen by the right people (or literally anyone at all), your algorithm might be a bit confused. In this episode, we’re sharing exactly what you can do to give it clarity on who yo…