Special Announcement From Chris: New Webinar "Principles for Cafe Success" launching Novemeber 5th

Special Announcement From Chris: New Webinar "Principles for Cafe Success" launching Novemeber 5th

Author: Chris Deferio November 17, 2025 Duration: 7:21

Here is why I am thrilled to be launching this live webinar called "The Keys to the Shop: Principles for Cafe Success". 

The more conversations and exchanges we have where we get to clarify, fortify, and focus on excellence in things that matter, the better all our businesses become. 

In the last almost 9 years KTTS has offered free content in the form of the 2x per week podcast to help operators steward and grow their business by focusing on people, operations, and quality. 

Now we are prod to announce a new accessibly priced webinar that will specifically address those three areas and deliver insight, tools, and methods to achieve excellence so you and your people thrive in the running of your shop. 


The Keys to the Shop: Principle For Cafe Success
Webinar Date: December 5, 2025 at 12:00PM EST
Length: 90 minutes (60 min teaching + 30 min live Q&A)
Investment: $99 (includes workbook + 1:1 consultation for all who attend)

Here is what you will learn:

  • One hour of focused content + 30 minutes live Q&A to give you practical insights and tools you can apply immediately to your cafe's operationspeople, and quality.
  • Develop operational values that guide hiring and unlock culture & performance
  • Proven communication systems that produce clarity and buy-in from baristas
  • How to be the leader and coach your staff needs
  • Which cafe systems help manage the day-to-day business
  • How to remain flexible and refine operations over time
  • Best ways to schedule your time and organize your energy
  • Establish and maintain quality standards and staff training for excellence
  • Accountability and staying invested in your and your staff's development 

Link to sign up:

CLICK HERE TO REGISTER WHILE THERE IS SPACE!

 

I hope to see you on December 5th! 

 

-Chris

 


Running a coffee shop is about so much more than pulling great shots. It's a complex dance of craft, culture, and commerce that demands a unique kind of leadership. That's the space where Keys To The Shop : Equipping Coffee Shop Leaders lives. Hosted by Chris Deferio, this podcast digs into the real, often unspoken challenges faced by owners, managers, and aspiring leaders in the specialty coffee world. Each conversation moves beyond abstract theory to deliver concrete, usable strategies you can apply directly to your operation. You'll hear from a diverse range of voices, including seasoned coffee professionals and insightful experts from other fields, all focused on the practicalities of building a thriving business. Episodes tackle the full spectrum of running a shop, from daily systems and financial health to fostering a positive team environment and developing your own skills as a leader. The aim is to provide a genuine resource for growth, whether you're looking to refine your barista program, improve your shop's profitability, or scale your vision thoughtfully. Tune in for honest discussions that equip you with more than just inspiration-they offer the tangible keys to building a better, more sustainable coffee business. This podcast understands that your passion is for coffee, but your success depends on mastering the craft of leadership.
Author: Language: English Episodes: 100

Keys To The Shop : Equipping Coffee Shop Leaders
Podcast Episodes
SHIFT BREAK! Refreshing the Owner's Soul [not-audio_url] [/not-audio_url]

Duration: 13:01
We all want to make a difference with our work. The trouble is that the busyness of a coffee shop tends to pull our attention in a million different directions and we rarely get an opportunity to see if indeed we are mak…
563: Founder Friday! w/ Jared Linzmeier of Ruby Coffee Roaster [not-audio_url] [/not-audio_url]

Duration: 58:43
Jared Linzmeier is the co-founder of Ruby Coffee Roasters, based in Nelsonville, Wisconsin. After getting his start in specialty coffee with Intelligentsia in Los Angeles and later working in Portland and Seattle, he ret…
562: Encore Episode! The 10 Essentials of a Barista Manual! [not-audio_url] [/not-audio_url]

Duration: 40:09
I love getting to re-air classics. This one on barista manuals is a great one because it provide a structure for essentials that you can build on. Here is the truth though, manuals do not magically create a difference in…
SHIFT BREAK! Is That Character or Neglect? [not-audio_url] [/not-audio_url]

Duration: 10:34
The difference between dirty, dysfunctional, or neglected, and something that is maintained but has character, is the level of intentionality given to it. In many shops, we find broken and dismal conditions that really s…
561: How to Motivate Baristas [not-audio_url] [/not-audio_url]

Duration: 33:00
This is a question that seems to be answered by many with desperate incentives and what amounts to just brute force to get their staff to do the things they want them to do in the way they want them to do it. In many way…
SHIFT BREAK! What Customers Value and How to Deliver It [not-audio_url] [/not-audio_url]

Duration: 18:10
We always talk about adding value to the customer experience. In the coffee shop this is usually focused on things like the look, flavor, price, and service rendered. But I believe it goes a level deeper than that. In fa…
SHIFT BREAK! Taking the First Steps Toward Change in the Cafe [not-audio_url] [/not-audio_url]

Duration: 12:52
So you have come to the conclusion that things need to change in your coffee shop. Maybe it is something related to systems, schedules, training, culture, or a host of other things you might want to take action on. But w…
559: Myths Coffee Shop Owners Believe Part 2 [not-audio_url] [/not-audio_url]

Duration: 38:54
And the myths just keep on coming! Welcome to part 2 of the series on Myth Coffee Shop Owners Believe. The goal here is to create space and slow down long enough to critically and intentionally examine ideas before we ad…