S03E132 Google Ad Messaging Strategies with Mary Blackiston

S03E132 Google Ad Messaging Strategies with Mary Blackiston

Author: Marilyn Jenkins February 9, 2026 Duration: 22:58
What if your next signed case doesn’t come from a bigger budget, but from better words? We sit down with Mary Blackiston of Thrive Digital Marketing to unpack how research-driven messaging can transform Google Ads from a cost center into a steady source of qualified clients. Mary shares a standout case study: a civil rights attorney who jumped from almost no leads to 15 signed cases in one month on a modest spend, powered by voice-of-client insights and landing pages that speak directly to ur...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 100

Leadership In Law Podcast
Podcast Episodes
S03E149 Community for Law Firm Growth with Lawyer.com's Colleen Joyce [not-audio_url] [/not-audio_url]

Duration: 29:20
Most law firms don’t stall because they lack talent, they stall because they hesitate. Colleen Joyce, founder of Lawyer.com and the Lawyer Growth Summit, shares how she grew a simple idea into an eight-figure legal platf…
S03E148 Preparing for a Cyber Security Crisis with Josh Cook [not-audio_url] [/not-audio_url]

Duration: 40:44
A cyber attack isn’t just an IT fire to put out. It’s a business moment that tests leadership, communication, and trust. We sit down with Josh Cook, partner at Prince Lobel and former global cyber counsel for a Fortune G…
S03E146 Crushing It On Camera with Abby Walla & David Storch [not-audio_url] [/not-audio_url]

Duration: 41:55
Video is no longer optional for law firm marketing, but most attorneys still get stuck between two bad choices: rambling with no plan or reading a script until they sound like a robot. We sit down with Abby Walla and Dav…
S03E144 Building a Bold Brand with Erik Pelton [not-audio_url] [/not-audio_url]

Duration: 28:18
We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over pol…