S03E132 Google Ad Messaging Strategies with Mary Blackiston

S03E132 Google Ad Messaging Strategies with Mary Blackiston

Author: Marilyn Jenkins February 9, 2026 Duration: 22:58
What if your next signed case doesn’t come from a bigger budget, but from better words? We sit down with Mary Blackiston of Thrive Digital Marketing to unpack how research-driven messaging can transform Google Ads from a cost center into a steady source of qualified clients. Mary shares a standout case study: a civil rights attorney who jumped from almost no leads to 15 signed cases in one month on a modest spend, powered by voice-of-client insights and landing pages that speak directly to ur...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 100

Leadership In Law Podcast
Podcast Episodes
S03E139 Successful Video Marketing Strategy with Robert Weiss [not-audio_url] [/not-audio_url]

Duration: 27:40
Stop thinking about video as a camera problem and start treating it like a business tool. We sat down with Robert from Multivision Digital, who went from sales leader to producing 1,700+ videos, to unpack a video-first s…
S03E137 Community Connection and Justice with Attorney Tony Edwards [not-audio_url] [/not-audio_url]

Duration: 31:11
What does it really take to win justice for ordinary people when the defendants are deep-pocketed corporations with layers of contractors and complex policies? We sit down with Tony Edwards, a four-decade plaintiff’s law…
S03E136 Leadership, Humanity, & AI in Law with Rory O'Keeffe [not-audio_url] [/not-audio_url]

Duration: 34:55
Legal leadership is most powerful when it sounds human. We sit down with Rory O'Keeffe, an Irish‑born lawyer who’s worked across criminal law, big projects, arbitration, and global tech, to unpack how in‑house teams move…
S03E131 The Importance of Estate Planning with Chris Nudo [not-audio_url] [/not-audio_url]

Duration: 31:32
Most families don’t need more stress, they need a clear plan. Estate attorney Chris Nudo joins us to demystify estate planning, showing how a few smart documents can spare your loved ones years of court delays, confusion…
S03E130 Cybersecurity and Preparedness with Jason G. Weiss [not-audio_url] [/not-audio_url]

Duration: 25:23
Cyber threats don’t wait for anyone, and neither should we. I’m joined by Jason Weiss, former FBI agent who built and led one of the Bureau’s top digital forensics labs and now a partner advising on incident response, da…