Google Ad Messaging Strategies with Mary Blackiston

Google Ad Messaging Strategies with Mary Blackiston

Author: Marilyn Jenkins February 9, 2026 Duration: 23:24
What if your next signed case doesn’t come from a bigger budget, but from better words? We sit down with Mary Blackiston of Thrive Digital Marketing to unpack how research-driven messaging can transform Google Ads from a cost center into a steady source of qualified clients. Mary shares a standout case study: a civil rights attorney who jumped from almost no leads to 15 signed cases in one month on a modest spend, powered by voice-of-client insights and landing pages that speak directly to ur...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 50

Leadership In Law: Growth & Leadership for Law Firm Owners
Podcast Episodes
Crushing It On Camera with Abby Walla & David Storch [not-audio_url] [/not-audio_url]

Duration: 42:51
Video is no longer optional for law firm marketing, but most attorneys still get stuck between two bad choices: rambling with no plan or reading a script until they sound like a robot. We sit down with Abby Walla and Dav…
Video Testimonials for AI Search Visibility with Jonathan Schüßler [not-audio_url] [/not-audio_url]

Duration: 31:50
Trust is no longer a five-star number, it’s a face, a name, and a story. We sit down with marketing strategist and filmmaker Jonathan Schüßler to break down how authentic video testimonials turn strangers into confident…
Building a Bold Brand with Erik Pelton [not-audio_url] [/not-audio_url]

Duration: 29:14
We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over pol…
Redefining Success in Motherhood and Business with Emilia Coto [not-audio_url] [/not-audio_url]

Duration: 29:39
We sit down with dual-licensed immigration attorney and podcaster Emilia Coto to unpack how becoming a parent transformed her leadership, clarified her values, and reshaped her entire practice for time freedom and impact…
Beyond the Incident, Deeper Workplace Investigations with Desai Link [not-audio_url] [/not-audio_url]

Duration: 27:58
What if your next investigation didn’t end at “who’s to blame,” but opened the door to safer work, stronger trust, and a healthier culture? We sit down with Desai Link, former lawyer, health and safety executive, and aut…
Successful Video Marketing Strategy with Robert Weiss [not-audio_url] [/not-audio_url]

Duration: 28:36
Stop thinking about video as a camera problem and start treating it like a business tool. We sat down with Robert from Multivision Digital, who went from sales leader to producing 1,700+ videos, to unpack a video-first s…
American Injustice at Guantánamo Bay with Joshua Colangelo-Bryan [not-audio_url] [/not-audio_url]

Duration: 31:51
A prison designed to sit “beyond the law” still shapes how power understands accountability, and how advocates fight back. We sit down with Joshua Colangelo-Bryan, special counsel at Human Rights First and veteran of imp…
Community Connection and Justice with Attorney Tony Edwards [not-audio_url] [/not-audio_url]

Duration: 32:07
What does it really take to win justice for ordinary people when the defendants are deep-pocketed corporations with layers of contractors and complex policies? We sit down with Tony Edwards, a four-decade plaintiff’s law…