S03E144 Building a Bold Brand with Erik Pelton

S03E144 Building a Bold Brand with Erik Pelton

Author: Marilyn Jenkins March 23, 2026 Duration: 28:18
We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over polished silence, and bold branding over bland names. Erik traces the pivotal lessons from his early years at the USPTO and a string of internships that taught him what not to build, then shows how he engineered the opposite. We explore why price predictability unlocks small bus...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 100

Leadership In Law Podcast
Podcast Episodes
S03E128 Preparation is One Key to Success with Attorney Edward Cohn [not-audio_url] [/not-audio_url]

Duration: 29:43
Justice isn’t abstract when a person’s life is on the line. We sit down with veteran criminal defense attorney Edward Cohn to unpack what results-driven advocacy looks like in real cases: the mindset that steadies a scar…
S03E125 No-Pressure Approach to Legal Recruiting with Chris White [not-audio_url] [/not-audio_url]

Duration: 29:14
The legal talent market didn’t just “cool off”, it reset. I sit down with Chris White, attorney-turned-recruiter and founder of Navigate Legal Search, to unpack how COVID-era hiring sprints, salary spikes, and a slower 2…
S03E124 Building Resilient, High-Performing Teams with Walter Sabrin [not-audio_url] [/not-audio_url]

Duration: 35:09
Growth gets exciting when your hiring stops holding you back. We sit down with Walter Sabrin, Chief Talent Officer at Venture Employer Solutions, to unpack how law firms can scale fast by building global teams that actua…
S03E123 Law Firm Business Development with Adam Brown [not-audio_url] [/not-audio_url]

Duration: 36:51
We sit down with Adam Brown, business development and marketing lead at FMJ, to unpack how lawyers can stop guessing and start building growth with intention. Adam’s career spans practice, public service, courts, and tea…
S03E122 Storytelling In Law with Brent Turman [not-audio_url] [/not-audio_url]

Duration: 29:40
What happens when a filmmaker becomes a trial lawyer? We sit down with Brent Turman to unpack how a background in film school and ESPN production translates into courtroom wins, by turning complex disputes into stories j…
BONUS: 2026 Digital Marketing Planning Workshop for Law Firms [not-audio_url] [/not-audio_url]

Duration: 38:06
Have you started your business and marketing plan for 2026? Founder of Law Marketing Zone®, Marilyn Jenkins, hosts a planning session to help you write your first draft of your 2026 marketing plan, along with the best ma…