Building a Bold Brand with Erik Pelton

Building a Bold Brand with Erik Pelton

Author: Marilyn Jenkins March 23, 2026 Duration: 29:14
We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over polished silence, and bold branding over bland names. Erik traces the pivotal lessons from his early years at the USPTO and a string of internships that taught him what not to build, then shows how he engineered the opposite. We explore why price predictability unlocks small bus...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 50

Leadership In Law: Growth & Leadership for Law Firm Owners
Podcast Episodes
Rediscovering Your Hobbies for Quality of Life Andrea Diaz [not-audio_url] [/not-audio_url]

Duration: 33:30
You can love the law and still miss yourself. That tension is where my conversation with public defender and author-illustrator Andrea Diaz begins, and it quickly turns into a practical guide for any attorney trying to p…
Becoming a Biz Dev Rainmaker with David H. Freeman [not-audio_url] [/not-audio_url]

Duration: 34:58
Rainmaking doesn’t fail in law firms because lawyers are lazy or “not salespeople.” It fails because most firms treat business development like an event instead of a system. We talk with David Freeman, a National Law Jou…
Becoming Your Best Human with Stanley Bronstein [not-audio_url] [/not-audio_url]

Duration: 38:40
A lot of lawyers are trained to grind through discomfort and call it professionalism, until the body taps out or the mind does. We sit down with Stanley Bronstein, an attorney, CPA, life coach, and author who rebuilt his…
BONUS: Take Control of Your Online Reputation - Free Webinar [not-audio_url] [/not-audio_url]

Duration: 20:05
Your online reputation is either closing cases for you right now, or quietly sending clients to your competition. Most attorneys don't know which one it is. This webinar changes that. Marilyn Jenkins, Founder & CEO of La…
Mediation for Better Client Outcomes with Felicia Harris Hoss [not-audio_url] [/not-audio_url]

Duration: 33:44
A lawsuit can swallow years of your life, millions in reserves, and months of leadership attention, and still end with an outcome no one really likes. That’s why we sat down with Felicia Harris Hoss, a full-time independ…
Community for Law Firm Growth with Lawyer.com's Colleen Joyce [not-audio_url] [/not-audio_url]

Duration: 30:16
Most law firms don’t stall because they lack talent, they stall because they hesitate. Colleen Joyce, founder of Lawyer.com and the Lawyer Growth Summit, shares how she grew a simple idea into an eight-figure legal platf…
Preparing for a Cyber Security Crisis with Josh Cook [not-audio_url] [/not-audio_url]

Duration: 41:40
A cyber attack isn’t just an IT fire to put out. It’s a business moment that tests leadership, communication, and trust. We sit down with Josh Cook, partner at Prince Lobel and former global cyber counsel for a Fortune G…
Why Law Firms Need a CFO-Level Strategist for Growth with John Scott [not-audio_url] [/not-audio_url]

Duration: 31:39
We bring on CPA and legal industry CFO John Scott to show how owners move from reactive bookkeeping to proactive leadership using four simple pillars: cash, financials, production, and pipeline. This is a practical, jarg…