S03E144 Building a Bold Brand with Erik Pelton

S03E144 Building a Bold Brand with Erik Pelton

Author: Marilyn Jenkins March 23, 2026 Duration: 28:18
We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over polished silence, and bold branding over bland names. Erik traces the pivotal lessons from his early years at the USPTO and a string of internships that taught him what not to build, then shows how he engineered the opposite. We explore why price predictability unlocks small bus...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 100

Leadership In Law Podcast
Podcast Episodes
S03E120 How Communication Builds Strong Firms with Linda Carlisle [not-audio_url] [/not-audio_url]

Duration: 30:53
Culture becomes strategy when pressure rises. We sit down with communications leader Linda Carlisle to unpack how empathy, transparency, and purpose turn disengaged teams into high-performing ones, and why this work is m…
S03E118 Lawyer Well-Being & Networking with Emily Logan Stedman [not-audio_url] [/not-audio_url]

Duration: 30:25
Ever catch yourself wishing for a harmless excuse to avoid your inbox? That quiet thought is more common than most lawyers admit, and it’s one of several subtle signs our guest, commercial litigator Emily Logan Stedman,…
S03E116 The Importance of Referral Marketing with Delisi Friday [not-audio_url] [/not-audio_url]

Duration: 31:46
Referrals don’t have to be random. We sit down with legal marketing strategist Delisi Friday to show how law firms can turn trust into a steady pipeline by building real relationships, staying top of mind, and using Link…
S03E114 Hourly Billing Is Nuts with Jonathan Stark [not-audio_url] [/not-audio_url]

Duration: 30:57
Imagine your fastest work earning you the most money and your clients feeling calmer as the matter progresses. That’s the power of pricing outcomes instead of hours. We sit down with Jonathan Stark, author of Hourly Bill…
BONUS: The Google Maps Playbook In the AI Age with Marilyn Jenkins [not-audio_url] [/not-audio_url]

Duration: 36:31
The Google Maps Playbook for Law Firms in the AI Age Free Training How to Dominate Local Searches with AI Optimization! Learn how to take advantage of the #1 place your future clients are clicking and calling when they n…
S03E112 Strategic Tax Planning Tips with Emil Abedian [not-audio_url] [/not-audio_url]

Duration: 32:29
Numbers don’t build a law firm, owners do. This conversation with Emil, a CPA who serves only solo and small firms, shows how to replace once-a-year tax prep with a clear, repeatable system for growth. We pull back the c…