S03E144 Building a Bold Brand with Erik Pelton

S03E144 Building a Bold Brand with Erik Pelton

Author: Marilyn Jenkins March 23, 2026 Duration: 28:18
We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over polished silence, and bold branding over bland names. Erik traces the pivotal lessons from his early years at the USPTO and a string of internships that taught him what not to build, then shows how he engineered the opposite. We explore why price predictability unlocks small bus...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 100

Leadership In Law Podcast
Podcast Episodes
S02E69 Growing A Successful Personal Injury Firm with Mitchell Panter [not-audio_url] [/not-audio_url]

Duration: 33:13
How do you build a thriving personal injury law firm that stands the test of time? Mitchell Panter, managing partner of Panter, Panter and Sampedro in Miami, reveals the strategies that have sustained his practice for ov…
S02E68 Asbestos Litigation Changes with Justinian Lane [not-audio_url] [/not-audio_url]

Duration: 26:48
Justinian Lane’s grandfather survived World War II but later faced a deadly battle with asbestos exposure—an illness that impacted three generations of their family. This deeply personal experience inspired Lane to shift…
S02E67 401k Retirement Plan Options with Matt Ruttenberg [not-audio_url] [/not-audio_url]

Duration: 32:28
Most attorneys view 401k plans simply as employee benefits, but Matt reveals they're powerful financial tools when properly structured. "That's probably about the farthest from the truth that I can explain to someone," h…
S02E66 Sciences & Intellectual Property with Daniel Scola, Jr. [not-audio_url] [/not-audio_url]

Duration: 29:11
A scientist's stolen notebook sparked Dan Scola's passion for intellectual property law. Now a managing partner at Hoffman Baron LLP, Dan reveals the essential yet often misunderstood world of IP protection on this episo…
S02E65 Biz Law & Pro Bono to Keep Life Interesting with Elissa Hecker [not-audio_url] [/not-audio_url]

Duration: 25:18
What truly protects a growing business in today's complex legal landscape? Attorney Elissa Hecker pulls back the curtain on the essential legal foundations every entrepreneur needs but often overlooks. Celebrating 21 yea…
S02E64 Managing Multiple Threats & Staying Calm with Michael Stockham [not-audio_url] [/not-audio_url]

Duration: 26:23
What happens when a poetry major becomes a high-stakes litigator and bestselling novelist? Michael Stockham's fascinating career journey provides a masterclass in leadership versatility and pursuing creative passions alo…