S03E144 Building a Bold Brand with Erik Pelton

S03E144 Building a Bold Brand with Erik Pelton

Author: Marilyn Jenkins March 23, 2026 Duration: 28:18
We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over polished silence, and bold branding over bland names. Erik traces the pivotal lessons from his early years at the USPTO and a string of internships that taught him what not to build, then shows how he engineered the opposite. We explore why price predictability unlocks small bus...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 100

Leadership In Law Podcast
Podcast Episodes
S03E101 Fish Where the Fish Are with Attorney Brandon Woodward [not-audio_url] [/not-audio_url]

Duration: 39:18
Handshakes feel friendly until someone stops paying. We sit down with corporate and M&A attorney Brandon Woodward to map a smarter way to build, protect, and sell a business, without losing sleep or leaving money on the…
S02E100 How a Subscription-Based Law Firm Works with Andrew Legrand [not-audio_url] [/not-audio_url]

Duration: 33:41
The billable hour has dominated legal practice for decades, but Andrew Legrand is pioneering a different approach that's transforming how entrepreneurs interact with their attorneys. As founder of Spera Law Group, Andrew…
S02E99 Practical Steps to Burnout Recovery with Charlène Gisele [not-audio_url] [/not-audio_url]

Duration: 37:54
Charlène Gisele takes us on a profound journey from high-powered litigation at Jones Day to becoming a pioneering burnout prevention specialist after witnessing her father suffer a heart attack driven by work stress. Thi…
S02E96 Giving Back to Grow and Thrive with Stacy D. Phillips [not-audio_url] [/not-audio_url]

Duration: 25:23
Family law powerhouse Stacy Phillips joins host Marilyn Jenkins to share the unfiltered truth about her remarkable four-decade journey from young attorney to nationally recognized legal leader. Unlike today's carefully m…
S02E94 The Importance of Data and PPC Marketing with Bo Royal [not-audio_url] [/not-audio_url]

Duration: 34:46
"Your data isn't just numbers, it's the blueprint for your firm's growth," explains Bo Royal, sharing hard-won wisdom from his journey from Fortune 500 advertising executive to specialized legal marketing expert. This co…
S02E93 Border Searches & AI Identification with Saul Bienenfeld [not-audio_url] [/not-audio_url]

Duration: 27:53
What happens to your digital privacy when you cross international borders? The answer might shock you. Veteran NYC criminal defense attorney Saul Bienenfeld pulls back the curtain on the murky legal landscape of border s…