S03E144 Building a Bold Brand with Erik Pelton

S03E144 Building a Bold Brand with Erik Pelton

Author: Marilyn Jenkins March 23, 2026 Duration: 28:18
We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over polished silence, and bold branding over bland names. Erik traces the pivotal lessons from his early years at the USPTO and a string of internships that taught him what not to build, then shows how he engineered the opposite. We explore why price predictability unlocks small bus...

Running a law firm means you're not just a lawyer anymore-you're a CEO, a marketer, and a leader steering a business through complex challenges. The Leadership In Law Podcast, hosted by Marilyn Jenkins, speaks directly to that reality. This isn't about case law; it's about the business of law. You'll hear frank conversations and practical strategies focused on growth, scaling operations, and building a practice that thrives without burning you out. Episodes tackle the unspoken hurdles firm owners face, from client acquisition and team management to cultivating a sustainable vision for success. Tune in for a blend of actionable insights and real-world stories from those who've navigated the path, offering a genuine resource for the business side of your practice. If you're looking to move beyond the day-to-day and truly lead your firm forward, this podcast provides the thoughtful perspective you need.
Author: Language: en-us Episodes: 100

Leadership In Law Podcast
Podcast Episodes
S02E83 Turning Founders into Multi-Millionaires with Gabriela Smith [not-audio_url] [/not-audio_url]

Duration: 36:21
When your goal is growing a business to a successful exit, having the right legal strategy can mean the difference between leaving millions on the table or walking away with maximum value. Meet Gabriela Smith, founder of…
S02E81 Developing Your Leadership Skills with Doug Thorpe [not-audio_url] [/not-audio_url]

Duration: 27:34
Servant leadership transforms organizations by flipping traditional hierarchy upside down. Doug Thorpe, an executive coach with military and banking leadership experience, reveals how this approach creates sustainable su…
S02E80 Benefits of In Home Notary Services with Phillip Hogan [not-audio_url] [/not-audio_url]

Duration: 25:03
Phillip Hogan's entrepreneurial journey is a captivating story of opportunity recognition and strategic growth. After a chance encounter with a mobile notary service during an out-of-state car purchase, Hogan spotted an…
S02E79 Setting Boundaries for Empowerment & Growth with Barb Nangle [not-audio_url] [/not-audio_url]

Duration: 32:38
Boundaries might be the missing ingredient in your quest for a successful and fulfilling law practice. In this powerful conversation with boundary coach Barb Nangle, we explore how setting healthy boundaries can transfor…
S02E78 Financials That Achieve Your Goals with Leah Miller [not-audio_url] [/not-audio_url]

Duration: 27:15
Financial management is often the most intimidating aspect of running a law firm, yet it's crucial for sustainable growth and success. In this illuminating conversation with fractional CFO Leah Miller, we explore how int…
S02E77 Winning SEO In a Saturated Market with Lindsey Busfield [not-audio_url] [/not-audio_url]

Duration: 27:58
Lindsey Busfield, VP of Optimize My Firm, shares her journey from managing Amish chicken farms to becoming an SEO strategist for some of the nation's most powerful law firm websites. With refreshing candor, she explains…
S02E75 Level-Up Your Team with Traci Austin [not-audio_url] [/not-audio_url]

Duration: 31:10
Traci Austin brings her two decades of HR leadership expertise to tackle one of the most challenging aspects of law firm management: leading diverse teams effectively without micromanaging. Her refreshing approach center…
S02E74 Fractional CFO Strategies for Business Growth with Tom Dillon [not-audio_url] [/not-audio_url]

Duration: 29:16
Tom brings years of experience as a fractional CFO to the table, offering a wealth of knowledge about how proper financial management can become your firm's secret growth engine. He challenges the common belief that cutt…