LUYC 069: Creating Community with Membership Sites w/ Travis Northcutt

LUYC 069: Creating Community with Membership Sites w/ Travis Northcutt

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur November 7, 2018 Duration: 26:49
Hey everyone! Today, I’m chatting with Travis Northcutt. Travis is a membership site consultant, co-founder of MemberUp and Member Score. Community is very important in a membership site. In this episode, Travis shares practical steps on how to effectively build the community, how to reduce churn and increase membership engagement. Come for the content, stay for the community. Episode Quotes "You just keep on keeping on. It doesn't come overnight." "One of the strengths of a membership site is the ability to have that community component" "Come for the content, stay for the community" "That initial on-boarding experience is really important" "I caution people not to plan too much, not to try to have everything perfectly nailed down" Listen to Learn 00:48 Getting to know Travis Northcutt, Rapid 5 Questions 03:05 How Travis' become a membership site consultant 04:07 Challenges that Travis' faced starting out 05:53 The story behind creating "Member Up" 07:48 Membership Sites vs. Courses 11:42 Challenges of having a membership site 13:41 Best ways in building community in a membership site 17:18 More about Member Up and Member Score 20:33 What is churning? How to reduce it? 25:16 Exciting things coming up from Travis Next Steps Check out the show notes for links, works and more info about Travis and MemberScore: https://www.zencourses.co/069 Also, don’t forget to grab the bonus segment that Travis and I recorded. We talk about the best practices for site growth and member engagement, plus the different pitfalls of running a membership site. You can grab that bonus content at http://get.zencourses.co/extra

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 100: Managing Personal & Business Growth with Janelle Allen [not-audio_url] [/not-audio_url]

Duration: 29:08
What’s up, everybody! It is great to be back! For those just tuning in, I’m back from a two-month summer break and I’m excited to be doing the show again. Before we start this episode, I want to thank my listeners. We’re…
LUYC 099: How Josh Doody Uses Online Courses to Augment His Book [not-audio_url] [/not-audio_url]

Duration: 42:39
What’s up, everybody! In this episode, I’m joined by Josh Doody, author and founder of Fearless Salary Negotiation. After successfully negotiating his own salary, Josh wrote a #1 bestselling book to help others learn his…
LUYC 097: Teaching Piano Online with Jacques Hopkins [not-audio_url] [/not-audio_url]

Duration: 35:45
Hey, everyone! Today, I am joined by Jacques Hopkins, founder of Piano in 21 Days. After years of piano lessons, Jacques realized that he could only play two songs no matter how much he practiced. Luckily, he soon learne…
LUYC 096: Big Shifts Happening in Courses, Marketing, and ZenCourses! [not-audio_url] [/not-audio_url]

Duration: 32:48
What’s up, everybody! We’re changing things up this week with a solo episode. I’m excited to share this with you because I dig into some key things you need to be thinking about. First: the state of online marketing. Wha…
LUYC 094: Becoming a Successful Virtual Assistant with Gina Horkey [not-audio_url] [/not-audio_url]

Duration: 38:52
What’s up, everybody! In this episode, I’m joined by Gina Horkey: writer, marketing consultant, and founder of Horkey Handbook. After experiencing a cycle of ups-and-downs in her career, Gina transitioned to doing remote…
LUYC 093: Effective Client Management with Jennifer Bourn [not-audio_url] [/not-audio_url]

Duration: 42:37
What’s up, everyone? In this episode, I am joined by Jennifer Bourn, designer and owner of Bourn Creative Agency. Starting a business while pregnant was a challenge for Jennifer. Marketing automation was the key to the f…
LUYC 092: Legal Planning for Your Business with Rachel Brenke [not-audio_url] [/not-audio_url]

Duration: 38:19
Hey, everyone! I’m joined in this episode by Rachel Brenke: lawyer, MBA, and entrepreneur. Rachel knows the legal challenges that startups face and she’s dedicated to helping small businesses implement strategic legal pl…
LUYC 091: Michelle Ward on How to Create a Fulfilling Business [not-audio_url] [/not-audio_url]

Duration: 38:23
What’s up, everybody! Joining me on the show today is Michelle Ward: former actress, entrepreneur, and certified coach. After making the tough choice to leave the world of theatre, and after choosing her health over a st…