LUYC 107: Teaching Fluff-Free SEO with Joe Williams

LUYC 107: Teaching Fluff-Free SEO with Joe Williams

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur September 25, 2019 Duration: 37:55
I’m joined today by Joe Williams, SEO expert, founder of Tribe SEO, and creator of Learn SEO Fast. He’s here to share his course and how it demystifies SEO to help small businesses make huge impacts online. My goal is to make SEO easier, fun, and profitable for small businesses Joe got into the world of SEO in 2004. After seeing business owners struggle to make sense of the hype surrounding optimization, and seeing that most agencies weren’t doing anything about it, he launched Tribe SEO. What started as an in-person training in and around London is now an online community with global reach. Joe’s online course, Learn SEO Fast, takes a common sense approach to ranking so that anyone can learn how to do it -- quickly! Tune in to hear Joe’s straight forward perspective on SEO, why it’s important for every business, and how you can use it to make your business more profitable. Enjoy! Episode Quotes "Burn-out is simply from over committing and not knowing your capacity." "Moments of uncertainty are normal in a business. It just means you need to grow." "Business is about solving problems... so you need to know there are always problems to solve." "My WHY really is that it frustrates me how most agencies don’t look after their client in SEO." "When you train people in-person, you get to learn what has worked for them and what hasn't worked for them." Listen to Learn 00:57 Getting to know Joe Williams, Rapid 5 Questions 07:34 Joe's entrepreneurial journey - "Joe the SEO" 10:36 What is SEO? Why it is important for business owners? 12:32 The impetus of creating Learn SEO Fast 15:33 From burnout to breakthrough 18:25 Teaching in person vs. teaching online 23:44 Learn SEO Fast - Who is it for? 24:24 Learn SEO Fast - Learning outcomes and stuck zone 29:31 Launching the beta course 32:41 Awesome things coming up from Joe, social media links Get the Bonus Episode! Join us in the bonus segment! It’s a great conversation about ranking websites and some tips from Joe to progress your SEO strategy. Grab it here: https://get.zencourses.co/extra

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 120: My 2019 Annual Review [not-audio_url] [/not-audio_url]

Duration: 43:05
Hey family! This episode is going to be different because I’m doing it solo. It’s time for the annual review for 2019. I love doing this part because I’m such a nerd in reflection and planning, and this is the time of th…
LUYC 119: Mastering Notion to Keep Productive with Francesco D'Alessio [not-audio_url] [/not-audio_url]

Duration: 33:43
What’s up everyone! This week I’m joined by Francesco D'Alessio, productivity expert, YouTuber, and founder of Keep Productive. He’s here to talk about his course, Notion Made Simple, and how he’s helping people find the…
LUYC 118: Strengthening Local Entrepreneurship with Pamela Slim [not-audio_url] [/not-audio_url]

Duration: 53:08
What’s up everyone! In this episode, I am joined by Pamela Slim, speaker, business coach and award-winning author of Escape from Cubicle Nation and Body of Work. Pamela joins me to share her story and how her brick and m…
LUYC 114: Creating Purpose and Profit with Lydia Lee [not-audio_url] [/not-audio_url]

Duration: 51:33
What’s up, everybody? This week, I’m joined by Lydia Lee, founder of Screw the Cubicle and creator of 90 Day Launch. She’s here to share how she transitioned from the corporate world to living a life of purpose and doing…
LUYC 113: Take Control of Your Online Presence with Louise Henry [not-audio_url] [/not-audio_url]

Duration: 32:29
What’s up, family! In this week’s episode, I’m joined by Louise Henry, web designer and founder of Solopreneur Sidekick. She’s also the Squarespace specialist behind Website that Wows, a course that helps “non-techie” en…
LUYC 112: Say Yes to Your Calling with Alisha Robertson [not-audio_url] [/not-audio_url]

Duration: 42:14
What’s up everyone! Today I am joined by Alisha Robertson, founder of Living Over Existing and author of a book by the same title. She’s also the creator of Brand with Purpose, a ten-week mentorship program for women ent…
LUYC 111: Impacting Lives with the Magic of Music with David Charrier [not-audio_url] [/not-audio_url]

Duration: 42:40
What’s up, family? In this episode, we have David Charrier, multi-instrumentalist, handpan enthusiast, and founder of the online school, Master the Handpan. I love watching my students blossom in their musical journey As…