LUYC 107: Teaching Fluff-Free SEO with Joe Williams

LUYC 107: Teaching Fluff-Free SEO with Joe Williams

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur September 25, 2019 Duration: 37:55
I’m joined today by Joe Williams, SEO expert, founder of Tribe SEO, and creator of Learn SEO Fast. He’s here to share his course and how it demystifies SEO to help small businesses make huge impacts online. My goal is to make SEO easier, fun, and profitable for small businesses Joe got into the world of SEO in 2004. After seeing business owners struggle to make sense of the hype surrounding optimization, and seeing that most agencies weren’t doing anything about it, he launched Tribe SEO. What started as an in-person training in and around London is now an online community with global reach. Joe’s online course, Learn SEO Fast, takes a common sense approach to ranking so that anyone can learn how to do it -- quickly! Tune in to hear Joe’s straight forward perspective on SEO, why it’s important for every business, and how you can use it to make your business more profitable. Enjoy! Episode Quotes "Burn-out is simply from over committing and not knowing your capacity." "Moments of uncertainty are normal in a business. It just means you need to grow." "Business is about solving problems... so you need to know there are always problems to solve." "My WHY really is that it frustrates me how most agencies don’t look after their client in SEO." "When you train people in-person, you get to learn what has worked for them and what hasn't worked for them." Listen to Learn 00:57 Getting to know Joe Williams, Rapid 5 Questions 07:34 Joe's entrepreneurial journey - "Joe the SEO" 10:36 What is SEO? Why it is important for business owners? 12:32 The impetus of creating Learn SEO Fast 15:33 From burnout to breakthrough 18:25 Teaching in person vs. teaching online 23:44 Learn SEO Fast - Who is it for? 24:24 Learn SEO Fast - Learning outcomes and stuck zone 29:31 Launching the beta course 32:41 Awesome things coming up from Joe, social media links Get the Bonus Episode! Join us in the bonus segment! It’s a great conversation about ranking websites and some tips from Joe to progress your SEO strategy. Grab it here: https://get.zencourses.co/extra

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 088: Sean McCabe on How to Supercharge Your Writing [not-audio_url] [/not-audio_url]

Duration: 50:34
What’s up, everyone! I am joined today by Sean McCabe aka Sean Wes: author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business and creator of Supercharge Your Writing, a copywriting mas…
LUYC 087: Saying “Yes!” to Success with Tiffany Han [not-audio_url] [/not-audio_url]

Duration: 40:07
What’s up, everybody! I am joined today by Tiffany Han, founder of Say Yes Creative. Tiffany is a writer, teacher, and coach who believes that progress and success are made when we stop waiting for things to be perfect.…
LUYC 086: Helping Freelancers Feast with Jason Resnick [not-audio_url] [/not-audio_url]

Duration: 39:54
Hello everybody! Joining me today is Jason Resnick – web developer, business coach and email marketing specialist. He is here with us to share his journey and his online course (Feast). Feast is a roadmap and a community…
LUYC 085: Why You Need to Do Customer Discovery with Katelyn Bourgoin [not-audio_url] [/not-audio_url]

Duration: 48:05
Hello everybody! Joining me today is Katelyn Bourgoin – growth strategist and consultant. She is here to share her journey and the story behind her Customer Discovery Training course. Customer discovery is figuring out i…
LUYC 084: Dorie Clark on How to Create Content Quickly [not-audio_url] [/not-audio_url]

Duration: 42:29
What’s up everyone! Today, I am joined by Dorie Clark, marketing strategy consultant, author and course creator. Dorie and I chat about her business journey, her course (Rapid Content Creation Masterclass) and strategies…
LUYC 083: Social Media for Course Creators with Andrea Jones [not-audio_url] [/not-audio_url]

Duration: 37:44
Hello everybody! Joining us today is Andrea Jones. Andrea is a social media strategist and course creator. Being a social media enthusiast, she understood the power of social media in adding value to businesses. Her cour…
LUYC 082: Michael Knouse on How to Catalyze Your Business Growth [not-audio_url] [/not-audio_url]

Duration: 45:40
What’s up everyone! Today my guest is Michael Knouse, a business coach and strategist. Having personally experienced the impact of coaching, Michael transitioned from a corporate career into becoming a business coach for…
LUYC 081: A Conversation with One of My Students, Ryan Clover-Owens [not-audio_url] [/not-audio_url]

Duration: 52:53
Hello everybody! Joining us today is Ryan Clover-Owens – librarian, web designer and course creator. Ryan is a student in my new group program, Finish Your Damn Course. This episode was super fun to create. Ryan and I ch…
LUYC 080: Xayli Barclay on How to Get Started with Video and YouTube [not-audio_url] [/not-audio_url]

Duration: 34:54
What’s up everyone! Today, I am joined by Xayli Barclay, video content strategist and course creator. Xayli discovered the power of video through her work as clothing designer and beauty blogger. After getting many quest…