LUYC 107: Teaching Fluff-Free SEO with Joe Williams

LUYC 107: Teaching Fluff-Free SEO with Joe Williams

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur September 25, 2019 Duration: 37:55
I’m joined today by Joe Williams, SEO expert, founder of Tribe SEO, and creator of Learn SEO Fast. He’s here to share his course and how it demystifies SEO to help small businesses make huge impacts online. My goal is to make SEO easier, fun, and profitable for small businesses Joe got into the world of SEO in 2004. After seeing business owners struggle to make sense of the hype surrounding optimization, and seeing that most agencies weren’t doing anything about it, he launched Tribe SEO. What started as an in-person training in and around London is now an online community with global reach. Joe’s online course, Learn SEO Fast, takes a common sense approach to ranking so that anyone can learn how to do it -- quickly! Tune in to hear Joe’s straight forward perspective on SEO, why it’s important for every business, and how you can use it to make your business more profitable. Enjoy! Episode Quotes "Burn-out is simply from over committing and not knowing your capacity." "Moments of uncertainty are normal in a business. It just means you need to grow." "Business is about solving problems... so you need to know there are always problems to solve." "My WHY really is that it frustrates me how most agencies don’t look after their client in SEO." "When you train people in-person, you get to learn what has worked for them and what hasn't worked for them." Listen to Learn 00:57 Getting to know Joe Williams, Rapid 5 Questions 07:34 Joe's entrepreneurial journey - "Joe the SEO" 10:36 What is SEO? Why it is important for business owners? 12:32 The impetus of creating Learn SEO Fast 15:33 From burnout to breakthrough 18:25 Teaching in person vs. teaching online 23:44 Learn SEO Fast - Who is it for? 24:24 Learn SEO Fast - Learning outcomes and stuck zone 29:31 Launching the beta course 32:41 Awesome things coming up from Joe, social media links Get the Bonus Episode! Join us in the bonus segment! It’s a great conversation about ranking websites and some tips from Joe to progress your SEO strategy. Grab it here: https://get.zencourses.co/extra

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 099: How Josh Doody Uses Online Courses to Augment His Book [not-audio_url] [/not-audio_url]

Duration: 42:39
What’s up, everybody! In this episode, I’m joined by Josh Doody, author and founder of Fearless Salary Negotiation. After successfully negotiating his own salary, Josh wrote a #1 bestselling book to help others learn his…
LUYC 097: Teaching Piano Online with Jacques Hopkins [not-audio_url] [/not-audio_url]

Duration: 35:45
Hey, everyone! Today, I am joined by Jacques Hopkins, founder of Piano in 21 Days. After years of piano lessons, Jacques realized that he could only play two songs no matter how much he practiced. Luckily, he soon learne…
LUYC 096: Big Shifts Happening in Courses, Marketing, and ZenCourses! [not-audio_url] [/not-audio_url]

Duration: 32:48
What’s up, everybody! We’re changing things up this week with a solo episode. I’m excited to share this with you because I dig into some key things you need to be thinking about. First: the state of online marketing. Wha…
LUYC 094: Becoming a Successful Virtual Assistant with Gina Horkey [not-audio_url] [/not-audio_url]

Duration: 38:52
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LUYC 093: Effective Client Management with Jennifer Bourn [not-audio_url] [/not-audio_url]

Duration: 42:37
What’s up, everyone? In this episode, I am joined by Jennifer Bourn, designer and owner of Bourn Creative Agency. Starting a business while pregnant was a challenge for Jennifer. Marketing automation was the key to the f…
LUYC 092: Legal Planning for Your Business with Rachel Brenke [not-audio_url] [/not-audio_url]

Duration: 38:19
Hey, everyone! I’m joined in this episode by Rachel Brenke: lawyer, MBA, and entrepreneur. Rachel knows the legal challenges that startups face and she’s dedicated to helping small businesses implement strategic legal pl…
LUYC 091: Michelle Ward on How to Create a Fulfilling Business [not-audio_url] [/not-audio_url]

Duration: 38:23
What’s up, everybody! Joining me on the show today is Michelle Ward: former actress, entrepreneur, and certified coach. After making the tough choice to leave the world of theatre, and after choosing her health over a st…