LUYC 107: Teaching Fluff-Free SEO with Joe Williams

LUYC 107: Teaching Fluff-Free SEO with Joe Williams

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur September 25, 2019 Duration: 37:55
I’m joined today by Joe Williams, SEO expert, founder of Tribe SEO, and creator of Learn SEO Fast. He’s here to share his course and how it demystifies SEO to help small businesses make huge impacts online. My goal is to make SEO easier, fun, and profitable for small businesses Joe got into the world of SEO in 2004. After seeing business owners struggle to make sense of the hype surrounding optimization, and seeing that most agencies weren’t doing anything about it, he launched Tribe SEO. What started as an in-person training in and around London is now an online community with global reach. Joe’s online course, Learn SEO Fast, takes a common sense approach to ranking so that anyone can learn how to do it -- quickly! Tune in to hear Joe’s straight forward perspective on SEO, why it’s important for every business, and how you can use it to make your business more profitable. Enjoy! Episode Quotes "Burn-out is simply from over committing and not knowing your capacity." "Moments of uncertainty are normal in a business. It just means you need to grow." "Business is about solving problems... so you need to know there are always problems to solve." "My WHY really is that it frustrates me how most agencies don’t look after their client in SEO." "When you train people in-person, you get to learn what has worked for them and what hasn't worked for them." Listen to Learn 00:57 Getting to know Joe Williams, Rapid 5 Questions 07:34 Joe's entrepreneurial journey - "Joe the SEO" 10:36 What is SEO? Why it is important for business owners? 12:32 The impetus of creating Learn SEO Fast 15:33 From burnout to breakthrough 18:25 Teaching in person vs. teaching online 23:44 Learn SEO Fast - Who is it for? 24:24 Learn SEO Fast - Learning outcomes and stuck zone 29:31 Launching the beta course 32:41 Awesome things coming up from Joe, social media links Get the Bonus Episode! Join us in the bonus segment! It’s a great conversation about ranking websites and some tips from Joe to progress your SEO strategy. Grab it here: https://get.zencourses.co/extra

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 067: How to Turn Consulting into a Course with Michael Zipursky [not-audio_url] [/not-audio_url]

Duration: 56:34
Hello everybody! I am with Michael Zipursky on the show today. Michael is the CEO of Consulting Success, where he helps consultants attract more clients, increase their fees, win more proposals and grow their business. I…
LUYC 066: How to Pre-Sell Your Online Course with Amy Hoy [not-audio_url] [/not-audio_url]

Duration: 52:00
This is it! The Zen Courses Show is now Level Up Your Course. For the very first episode of Level Up Your Course, I’m honored to have Amy Hoy as our guest. Amy is a software developer, writer, co-founder of Stacking the…
ZCS 065: Why I Took a Hiatus and What’s Next [not-audio_url] [/not-audio_url]

Duration: 18:52
Hello everybody! If you’re a long-time listener of The Zen Courses Show you may have noticed that I took a hiatus for a bit. Almost a year to be exact. In this episode, you’ll find out why I took a break, what I learned…
ZCS 063: Printmaker Jen Hewett on Letting Go of Ego When You Teach [not-audio_url] [/not-audio_url]

Duration: 30:56
Hi everyone, welcome to another episode of the Zen Courses Show! Today, we are joined by the talented Jen Hewett. Jen is a self-taught printmaker, illustrator, and a teacher. In this episode, Jen and I talk about her onl…
ZCS 062: Teaching Business to Artists with Alyson Stanfield [not-audio_url] [/not-audio_url]

Duration: 29:26
Welcome to another episode of The Zen Courses Show! I am thrilled to have Alyson Stanfield joining us today. Alyson has been working with artists for many years. Today, she’s here to share a behind the scenes look at Art…
ZCS 061: Creating in Public with Matt Ragland [not-audio_url] [/not-audio_url]

Duration: 37:59
Hey, hey! I am excited to have Matt Ragland on the show today. Matt is the creator of the Sketchnote Starter Course. He’s also a member of ConvertKit’s team. In this interview, Matt and I talk about his work, how he crea…
ZCS 060: Demystify Your Finances with Dominique Broadway [not-audio_url] [/not-audio_url]

Duration: 30:39
Hi everyone! I am glad to have Dominique Broadway on the show today. Dominique is an award winning Personal Finance Coach, Speaker, Finance Expert and the Founder of Finances Demystified & The Social Money Tour. In this…