ZCS035: How an Aikido Instructor Started Teaching Calligraphy Online w/ Esteban Martinez

ZCS035: How an Aikido Instructor Started Teaching Calligraphy Online w/ Esteban Martinez

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur June 30, 2016 Duration: 49:56
Welcome to another episode of The Zen Courses Show! Today my guest is Esteban Martinez, calligrapher, martial artist and founder of LearnShodo.com. **In This Episode, You'll Learn:** • How he started teaching calligraphy online • How he overcame many challenges and positioned his style of calligraphy to stand out • The marketing channels he used to launch his first workshop without an email list • What motivated him to go from teaching in-person to teaching online • How he overcame his fear of technology to create his first online course • How he determined what to put into his intro course versus his advanced course • How he priced his first online course **References and Tools Mentioned:** • [Esteban’s website](http://www.gohitsushodostudio.com/) • Esteban’s [Introductory Shodo course](https://learnshodointro.teachery.co/page) • Esteban’s [Advanced Shodo course](https://learnshodoadvanced.teachery.co/landing) • Teachery.co **Thanks for Listening!** If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review.](http://bit.ly/zencoursesshow) And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Esteban for sharing his story and experience with us on The Zen Courses Show!

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 120: My 2019 Annual Review [not-audio_url] [/not-audio_url]

Duration: 43:05
Hey family! This episode is going to be different because I’m doing it solo. It’s time for the annual review for 2019. I love doing this part because I’m such a nerd in reflection and planning, and this is the time of th…
LUYC 119: Mastering Notion to Keep Productive with Francesco D'Alessio [not-audio_url] [/not-audio_url]

Duration: 33:43
What’s up everyone! This week I’m joined by Francesco D'Alessio, productivity expert, YouTuber, and founder of Keep Productive. He’s here to talk about his course, Notion Made Simple, and how he’s helping people find the…
LUYC 118: Strengthening Local Entrepreneurship with Pamela Slim [not-audio_url] [/not-audio_url]

Duration: 53:08
What’s up everyone! In this episode, I am joined by Pamela Slim, speaker, business coach and award-winning author of Escape from Cubicle Nation and Body of Work. Pamela joins me to share her story and how her brick and m…
LUYC 114: Creating Purpose and Profit with Lydia Lee [not-audio_url] [/not-audio_url]

Duration: 51:33
What’s up, everybody? This week, I’m joined by Lydia Lee, founder of Screw the Cubicle and creator of 90 Day Launch. She’s here to share how she transitioned from the corporate world to living a life of purpose and doing…
LUYC 113: Take Control of Your Online Presence with Louise Henry [not-audio_url] [/not-audio_url]

Duration: 32:29
What’s up, family! In this week’s episode, I’m joined by Louise Henry, web designer and founder of Solopreneur Sidekick. She’s also the Squarespace specialist behind Website that Wows, a course that helps “non-techie” en…
LUYC 112: Say Yes to Your Calling with Alisha Robertson [not-audio_url] [/not-audio_url]

Duration: 42:14
What’s up everyone! Today I am joined by Alisha Robertson, founder of Living Over Existing and author of a book by the same title. She’s also the creator of Brand with Purpose, a ten-week mentorship program for women ent…
LUYC 111: Impacting Lives with the Magic of Music with David Charrier [not-audio_url] [/not-audio_url]

Duration: 42:40
What’s up, family? In this episode, we have David Charrier, multi-instrumentalist, handpan enthusiast, and founder of the online school, Master the Handpan. I love watching my students blossom in their musical journey As…