ZCS035: How an Aikido Instructor Started Teaching Calligraphy Online w/ Esteban Martinez

ZCS035: How an Aikido Instructor Started Teaching Calligraphy Online w/ Esteban Martinez

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur June 30, 2016 Duration: 49:56
Welcome to another episode of The Zen Courses Show! Today my guest is Esteban Martinez, calligrapher, martial artist and founder of LearnShodo.com. **In This Episode, You'll Learn:** • How he started teaching calligraphy online • How he overcame many challenges and positioned his style of calligraphy to stand out • The marketing channels he used to launch his first workshop without an email list • What motivated him to go from teaching in-person to teaching online • How he overcame his fear of technology to create his first online course • How he determined what to put into his intro course versus his advanced course • How he priced his first online course **References and Tools Mentioned:** • [Esteban’s website](http://www.gohitsushodostudio.com/) • Esteban’s [Introductory Shodo course](https://learnshodointro.teachery.co/page) • Esteban’s [Advanced Shodo course](https://learnshodoadvanced.teachery.co/landing) • Teachery.co **Thanks for Listening!** If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review.](http://bit.ly/zencoursesshow) And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Esteban for sharing his story and experience with us on The Zen Courses Show!

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
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