ZCS035: How an Aikido Instructor Started Teaching Calligraphy Online w/ Esteban Martinez

ZCS035: How an Aikido Instructor Started Teaching Calligraphy Online w/ Esteban Martinez

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur June 30, 2016 Duration: 49:56
Welcome to another episode of The Zen Courses Show! Today my guest is Esteban Martinez, calligrapher, martial artist and founder of LearnShodo.com. **In This Episode, You'll Learn:** • How he started teaching calligraphy online • How he overcame many challenges and positioned his style of calligraphy to stand out • The marketing channels he used to launch his first workshop without an email list • What motivated him to go from teaching in-person to teaching online • How he overcame his fear of technology to create his first online course • How he determined what to put into his intro course versus his advanced course • How he priced his first online course **References and Tools Mentioned:** • [Esteban’s website](http://www.gohitsushodostudio.com/) • Esteban’s [Introductory Shodo course](https://learnshodointro.teachery.co/page) • Esteban’s [Advanced Shodo course](https://learnshodoadvanced.teachery.co/landing) • Teachery.co **Thanks for Listening!** If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review.](http://bit.ly/zencoursesshow) And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Esteban for sharing his story and experience with us on The Zen Courses Show!

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 070: Drop Ship Lifestyle with Anton Kraly [not-audio_url] [/not-audio_url]

Duration: 29:53
Welcome everybody! Joining us today is Anton Kraly, the founder and CEO of Drop Ship Lifestyle. Anton helps people learn how to start a successful drop shipping business. Today, he’s here to share his eCommerce journey,…
LUYC 067: How to Turn Consulting into a Course with Michael Zipursky [not-audio_url] [/not-audio_url]

Duration: 56:34
Hello everybody! I am with Michael Zipursky on the show today. Michael is the CEO of Consulting Success, where he helps consultants attract more clients, increase their fees, win more proposals and grow their business. I…
LUYC 066: How to Pre-Sell Your Online Course with Amy Hoy [not-audio_url] [/not-audio_url]

Duration: 52:00
This is it! The Zen Courses Show is now Level Up Your Course. For the very first episode of Level Up Your Course, I’m honored to have Amy Hoy as our guest. Amy is a software developer, writer, co-founder of Stacking the…
ZCS 065: Why I Took a Hiatus and What’s Next [not-audio_url] [/not-audio_url]

Duration: 18:52
Hello everybody! If you’re a long-time listener of The Zen Courses Show you may have noticed that I took a hiatus for a bit. Almost a year to be exact. In this episode, you’ll find out why I took a break, what I learned…
ZCS 063: Printmaker Jen Hewett on Letting Go of Ego When You Teach [not-audio_url] [/not-audio_url]

Duration: 30:56
Hi everyone, welcome to another episode of the Zen Courses Show! Today, we are joined by the talented Jen Hewett. Jen is a self-taught printmaker, illustrator, and a teacher. In this episode, Jen and I talk about her onl…
ZCS 062: Teaching Business to Artists with Alyson Stanfield [not-audio_url] [/not-audio_url]

Duration: 29:26
Welcome to another episode of The Zen Courses Show! I am thrilled to have Alyson Stanfield joining us today. Alyson has been working with artists for many years. Today, she’s here to share a behind the scenes look at Art…
ZCS 061: Creating in Public with Matt Ragland [not-audio_url] [/not-audio_url]

Duration: 37:59
Hey, hey! I am excited to have Matt Ragland on the show today. Matt is the creator of the Sketchnote Starter Course. He’s also a member of ConvertKit’s team. In this interview, Matt and I talk about his work, how he crea…