ZCS035: How an Aikido Instructor Started Teaching Calligraphy Online w/ Esteban Martinez

ZCS035: How an Aikido Instructor Started Teaching Calligraphy Online w/ Esteban Martinez

Author: Janelle Allen: Learning Designer, Online Course Coach, and Entrepreneur June 30, 2016 Duration: 49:56
Welcome to another episode of The Zen Courses Show! Today my guest is Esteban Martinez, calligrapher, martial artist and founder of LearnShodo.com. **In This Episode, You'll Learn:** • How he started teaching calligraphy online • How he overcame many challenges and positioned his style of calligraphy to stand out • The marketing channels he used to launch his first workshop without an email list • What motivated him to go from teaching in-person to teaching online • How he overcame his fear of technology to create his first online course • How he determined what to put into his intro course versus his advanced course • How he priced his first online course **References and Tools Mentioned:** • [Esteban’s website](http://www.gohitsushodostudio.com/) • Esteban’s [Introductory Shodo course](https://learnshodointro.teachery.co/page) • Esteban’s [Advanced Shodo course](https://learnshodoadvanced.teachery.co/landing) • Teachery.co **Thanks for Listening!** If you enjoyed this episode, please consider leaving an honest review for The Zen Courses Show on iTunes! Ratings and reviews boost ratings & help new listeners find the show. I read every review and I'd love to read yours. [Click here to leave a review.](http://bit.ly/zencoursesshow) And, finally, don’t forget to subscribe to the show on iTunes to get automatic updates. If you have an Android phone, you can subscribe on Stitcher. Lastly, I want to say THANK YOU to Esteban for sharing his story and experience with us on The Zen Courses Show!

Behind every successful online course is a story, and Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives is where those stories are told. Host Janelle Allen, a Learning Designer and Online Course Coach with nearly a decade of experience as an Instructional Design consultant, goes beyond surface-level advice. In each episode, she sits down with entrepreneurs who have actually built impactful learning experiences, delving into the real journeys-the breakthroughs, the unexpected hurdles, and the lessons learned the hard way. This isn't just about inspiration; it's a practical resource. Janelle systematically unpacks her own proven strategies for designing courses that truly stick, building a sustainable business around them, and creating material that genuinely transforms students' lives. Tuning into this podcast feels like having a direct, honest conversation with a trusted mentor who has been in the trenches. You'll gather actionable insights on moving from idea to launch, structuring content for better learning outcomes, and establishing your own authority in a crowded market. If you're looking to create something that is both profitable and meaningful, this is the space for you.
Author: Language: English Episodes: 100

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives
Podcast Episodes
LUYC 080: Xayli Barclay on How to Get Started with Video and YouTube [not-audio_url] [/not-audio_url]

Duration: 34:54
What’s up everyone! Today, I am joined by Xayli Barclay, video content strategist and course creator. Xayli discovered the power of video through her work as clothing designer and beauty blogger. After getting many quest…
LUYC 079: The Future of Education with Chris Do [not-audio_url] [/not-audio_url]

Duration: 47:07
Hey, hey! Joining us on the show today is Chris Do, an Emmy award-winning director, designer and educator. Chris is also the CEO of Blind, a design consultancy in Los Angeles. In this episode, Chris and I talk about The…
LUYC 078: Vulnerability is Badass...with Conni Biesalski [not-audio_url] [/not-audio_url]

Duration: 41:50
Hello everyone! Today I am joined by Conni Biesalski. Conni is a photographer, digital filmmaker, entrepreneur and marketing mentor. Her course The Art of Vulnerability helps students connect with themselves and other pe…
LUYC 077: Bye 2018, Hello 2019! [not-audio_url] [/not-audio_url]

Duration: 28:32
Hey everybody, welcome to the very first episode of 2019! In this episode, I’ll share the highlights of 2018, including the challenges, wins, and lessons learned. This is a follow-up from my Annual Review on the blog, wh…
LUYC 075: Alex Hillman on Trust, Community, and 30x500 [not-audio_url] [/not-audio_url]

Duration: 54:54
Hey everybody! We have Alex Hillman on the show today. Alex is the founder of Indy Hall, a coworking community in Philadelphia; he’s also the co-founder of StackingtheBricks.com, along with Amy Hoy. In this episode, Alex…
LUYC 073: Your Journey is Your Journey...with Justin Jackson [not-audio_url] [/not-audio_url]

Duration: 50:40
Welcome everyone! Joining us on the show today is the fabulous Justin Jackson, founder of MegaMaker, Transistor.fm and the creator of the course, Marketing for Developers. In this episode, Justin and I chat about the imp…
LUYC 072: Marcus Blankenship on Teaching Leadership [not-audio_url] [/not-audio_url]

Duration: 46:25
Hello everybody! Marcus Blankenship joins us on the show today. Marcus helps coders become solid leaders and build high-performing teams; he’s also the author of Habits that Ruin Your Technical Team. We’re going to talk…
LUYC 071: How to Productize and Scale with Brian Casel [not-audio_url] [/not-audio_url]

Duration: 40:29
Welcome to another episode of Level Up Your Course! Really excited about today’s guest, Brian Casel. Brian is the founder of Productize and Scale and Audience Ops. He’s a master at productizing services. In this episode,…