Are You Ready to Outsource Ads? With Kwadwo Sampany-Kessie

Are You Ready to Outsource Ads? With Kwadwo Sampany-Kessie

Author: Polly Lavarello January 17, 2025 Duration: 41:39

What makes Facebook and Instagram ads work for online businesses in 2025? In this episode, I’m joined by Kwadwo Sampany-Kessie to demystify ad success for coaches and course creators. 

We dive into the art of ad testing, why quality leads trump low-cost ones, and how to tell if your offer is ready for ads.

Kwadwo also shares his Olympic Gold Medal testing framework and actionable tips on ad copy, visuals, and targeting strategies that resonate with high-value clients. 

If you’ve ever felt overwhelmed by ads or unsure where to start, this episode will give you the confidence and clarity to make them work for your business.

Here are the highlights:

(1:25) Transition to Facebook and Instagram Ads

(4:29)Challenges and Relevance of Running Ads 

(18:31) Testing and Optimising Ads

(24:14) Ad Copy and Length

(29:56) Budget and Testing

More about Kwadwo:

Kwadwo is the host of The Art of Online Business podcast, a Meta ads manager and online business strategist, specialising in serving established online course creators.

But unlike most ads managers, he doesn't just bring in quality leads. With over three years of experience, he excels in optimising funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for.

Links:

https://theartofonlinebusiness.com

https://instagram.com/quayjo

Ad Testing Cheat Code for $1

To find out more:

Website

Instagram

(FREE) THE CUSHY WORK WEEK PLAYBOOK

This podcast is proudly produced by Wavemakers Audio


Polly Lavarello, an evergreen marketing expert, hosts Make More Money without Selling Your Soul. This is for coaches, consultants, and online service providers who feel caught between the drive to grow their business and the need to maintain their personal integrity and wellbeing. Each episode explores that very tension, offering practical strategies for sustainable sales and marketing that don't rely on hype or pressure. You'll hear conversations that get into the real mechanics of attracting clients and generating revenue, all while prioritizing a balanced, ethical approach. Polly's guidance focuses on building a business that feels good to run, where financial success is aligned with your values. Tuning into this podcast means finding a reliable source for both tactical advice and mindful encouragement, designed for those who believe that ambition and authenticity aren't mutually exclusive. It’s about creating meaningful income without compromising the soul of your work.
Author: Language: English Episodes: 100

Make More Money without Selling Your Soul
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