Copy, Confidence & AI in 2026 with Beth Robinson

Copy, Confidence & AI in 2026 with Beth Robinson

Author: Polly Lavarello March 20, 2026 Duration: 44:21

In this episode, I’m joined by Beth Robinson, a business owner turned copywriter who is firmly in the camp of you CAN write it. Beth helps business owners and founders write proper-lysh copy that sounds like them, connects with the right people and does not get lost in overcomplicated marketing advice.

She is brilliant at cutting through the noise and reminding us that copywriting is not reserved for a chosen few.

We talk about why copywriting is a business skill we all need, how to trust yourself more in your messaging, and why outsourcing should be a strategic decision, not something you do just because the marketing world says you should.

It is such an encouraging conversation, especially if writing your own copy has ever felt bigger, harder or more intimidating than it needs to.

Highlights:

(03:44) - Beth shares how dyslexia shaped her relationship with writing

(08:42) - Where to start if copywriting feels intimidating

(12:15) - How to use AI without losing your voice

(17:15) - The smart way Beth uses AI in her own work

(30:38) - Why brand voice work still matters more than ever

(39:06) - Beth’s reminder to be braver with your message

Connect with Beth:

www.bethanrobinson.com

https://www.instagram.com/bethanrobinson_/

To find out more:

Website

Instagram

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Polly Lavarello, an evergreen marketing expert, hosts Make More Money without Selling Your Soul. This is for coaches, consultants, and online service providers who feel caught between the drive to grow their business and the need to maintain their personal integrity and wellbeing. Each episode explores that very tension, offering practical strategies for sustainable sales and marketing that don't rely on hype or pressure. You'll hear conversations that get into the real mechanics of attracting clients and generating revenue, all while prioritizing a balanced, ethical approach. Polly's guidance focuses on building a business that feels good to run, where financial success is aligned with your values. Tuning into this podcast means finding a reliable source for both tactical advice and mindful encouragement, designed for those who believe that ambition and authenticity aren't mutually exclusive. It’s about creating meaningful income without compromising the soul of your work.
Author: Language: English Episodes: 50

Make More Money without Selling Your Soul
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