Inside the Pitch: Gloria Chou Demystifies PR

Inside the Pitch: Gloria Chou Demystifies PR

Author: Polly Lavarello December 27, 2024 Duration: 23:30

In this episode, I’m joined by award-winning PR strategist and host of the top-rated Small Business PR Podcast, Gloria Chou, who’s here to shake up everything you thought you knew about getting media coverage. 

Forget pay-to-play tactics or needing industry connections—Gloria breaks down her CPR pitching method so you can confidently land features in top-tier outlets like Forbes or Vogue on your own terms.

We talk about why PR is the ultimate trust builder, how to spot opportunities that align with your business, and why visibility is about working smarter, not harder. If you’re ready to put your name on the map without the overwhelm, this episode is packed with actionable gold.

Here are the highlights:

(2:21) Gloria Chou's Journey from US Diplomat to PR Coach

(5:26) The CPR Method for Effective PR Pitches

(8:09) The Importance of PR in Business Growth

(10:02) Navigating Publication Preferences and PR Opportunities

(16:04) Tips for Building a Media List and Finding PR Opportunities

(19:49) Gloria's Mission and Work with Clients

Connect with Gloria: 

https://www.gloriachoupr.com/

https://www.instagram.com/gloriachoupr


Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favourite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named “Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honouree.

To find out more:

Website

Instagram

(FREE) THE CUSHY WORK WEEK PLAYBOOK

This podcast is proudly produced by Wavemakers Audio


Polly Lavarello, an evergreen marketing expert, hosts Make More Money without Selling Your Soul. This is for coaches, consultants, and online service providers who feel caught between the drive to grow their business and the need to maintain their personal integrity and wellbeing. Each episode explores that very tension, offering practical strategies for sustainable sales and marketing that don't rely on hype or pressure. You'll hear conversations that get into the real mechanics of attracting clients and generating revenue, all while prioritizing a balanced, ethical approach. Polly's guidance focuses on building a business that feels good to run, where financial success is aligned with your values. Tuning into this podcast means finding a reliable source for both tactical advice and mindful encouragement, designed for those who believe that ambition and authenticity aren't mutually exclusive. It’s about creating meaningful income without compromising the soul of your work.
Author: Language: English Episodes: 100

Make More Money without Selling Your Soul
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