071: Turner Novak - Easy Ways to Ignite Your Audience Growth

071: Turner Novak - Easy Ways to Ignite Your Audience Growth

Author: Nathan Barry: Author, Designer, Marketer September 5, 2022 Duration: 53:51

The podcast is back! Today I’m talking with Turner Novak. Turner is someone I’ve followed for a long time. He has an amazing Twitter account where he drops hilarious memes, talks about life as an investor, and makes fun of venture capitalists and founders.

He also posts deep dives on companies like Snapchat about how their earnings work, what’s going on in TikTok ads, and a lot more. It’s an interesting balance, and he does all this while investing in early-stage companies as a venture capitalist.

In today’s episode Turner and I talk about how he creates content. We get into how he uses his funnel to raise capital, and how to generate the highest return on investment (ROI) for your audience. We also talk about how he grew to 130,000 followers on Twitter, why he failed to get a job in venture capital and had to start his own firm, and how to create a successful newsletter.

In this episode, you’ll learn:

  • Easy ways to grow your newsletter audience
  • How Turner varies his content to get more engagement
  • Why getting to know your audience is so important
  • How Turner used writing to expand his venture capital network


Turner’s Links & Resources (H5)


Dive into the archives of Nathan Barry Archive, a collection of insights from an author and designer who traded pure aesthetics for the gritty, rewarding work of building things. Nathan Barry’s journey from design into the world of product launches and self-publishing forms the core of this conversation. You’ll hear frank discussions that treat marketing not as a mystery, but as a practical craft, and explore what it genuinely takes to create a sustainable online business. The topics naturally span from the tactical details of launching a book to the broader principles of designing a life that isn't just profitable, but also fulfilling. This isn't about abstract theory; it's a recorded chronicle of applied knowledge, filled with lessons learned from real successes and stumbles. For anyone curious about the intersection of creativity and commerce, this podcast offers a long-form, thoughtful perspective. Tune in for episodes that feel like a series of focused conversations with a practitioner who is deeply invested in the process, not just the outcome. The Nathan Barry Archive serves as a valuable resource for designers, writers, and founders looking to navigate their own path toward building something meaningful on their own terms.
Author: Language: en-us Episodes: 78

Nathan Barry Archive
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