074: Alyssa Dulin – Secrets of Email Deliverability

074: Alyssa Dulin – Secrets of Email Deliverability

Author: Nathan Barry: Author, Designer, Marketer May 1, 2023 Duration: 1:00:58

Today, I sit down with the Head of Deliverability at ConvertKit, Alyssa Dulin, to shed some light on the often mysterious game of getting your email into the right inbox. Alyssa's expertise about what creators need to focus on and the most recent developments in the email marketing space can truly take your company's reach to the next level!


Deliverability has always been a huge part of what we offer at ConvertKit, and Alyssa unpacks the most important pieces of this puzzle, covering sender reputation, effective cadences, and setting and delivering on expectations. As with so much of our philosophy, it is all about playing the long game over short-term wins and shiny statistics. 


You’ll get a look behind the scenes at how the world of email actually operates and evolves, the important conversations that happen between providers, as well as some helpful practical tips and common mistakes to avoid. Be sure to join Alyssa and me for this illuminating chat. 


In this episode, you'll learn:

  • The biggest factors that contribute to reaching your audience's inbox.
  • A simple and comprehensive definition of deliverability.
  • How to think about the important aspect of reputation management. 
  • The real value of custom domains and dedicated IPs.  


Links & Resources:

ConvertKit's Creator Network

Eventbrite

Warby Parker

Emma

CM Group

Tim Ferriss

Susan Cain

James Clear

Bitly

Spamhaus

M3AAWG

Figma

Substack

SparkLoop


Alyssa Dulin Links:

Follow Alyssa on Twitter

Listen to Alyssa's podcast

Subscribe to Alyssa's newsletter


Dive into the archives of Nathan Barry Archive, a collection of insights from an author and designer who traded pure aesthetics for the gritty, rewarding work of building things. Nathan Barry’s journey from design into the world of product launches and self-publishing forms the core of this conversation. You’ll hear frank discussions that treat marketing not as a mystery, but as a practical craft, and explore what it genuinely takes to create a sustainable online business. The topics naturally span from the tactical details of launching a book to the broader principles of designing a life that isn't just profitable, but also fulfilling. This isn't about abstract theory; it's a recorded chronicle of applied knowledge, filled with lessons learned from real successes and stumbles. For anyone curious about the intersection of creativity and commerce, this podcast offers a long-form, thoughtful perspective. Tune in for episodes that feel like a series of focused conversations with a practitioner who is deeply invested in the process, not just the outcome. The Nathan Barry Archive serves as a valuable resource for designers, writers, and founders looking to navigate their own path toward building something meaningful on their own terms.
Author: Language: en-us Episodes: 78

Nathan Barry Archive
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