129 - The Ultimate Giving Tuesday Playbook

129 - The Ultimate Giving Tuesday Playbook

Author: David Pisarek November 12, 2025 Duration: 13:03

Join host David Pisarek for a fast, practical playbook to plan, launch, and optimize a high-converting Giving Tuesday campaign. Whether you are scrambling last minute or refining a solid plan, David breaks down the exact steps to tell a powerful story, segment your donors, and turn more visits into donations.


In this episode, you’ll discover how to:

  • Craft a single, human-centred narrative that sparks emotion and action

  • Segment donors and tailor messaging for small gifts, majors, and corporate supporters

  • Optimise mobile-first donation pages and reduce friction at checkout

  • Write clear, specific calls to action that lift conversions

  • Use ethical urgency and matching gifts to motivate giving

  • Build a 7–8 email post-donation journey that drives retention and repeat gifts

Tune in to get the step-by-step tactics your non-profit can implement today to make this your best Giving Tuesday yet.


For anyone running a non-profit, the digital landscape can feel like a maze of expensive tools and shifting best practices. Non-Profit Digital Success cuts through that noise, offering practical, actionable conversations for organizations aiming to make a bigger impact without a corporate budget. Host David Pisarek brings a clear-eyed focus to the specific challenges NPOs face, moving beyond theory to discuss what actually works. Every other week, this podcast delivers focused discussions on crafting effective digital strategies, from foundational web design and development to the nuanced details of digital marketing and communications. The dialogue is grounded in the reality that every dollar and every hour counts. Alongside his own insights, David regularly brings other knowledgeable voices into the conversation-practitioners and thinkers who are actively helping non-profits deliver greater value to their communities. Each episode is built around a deep dive into a single topic, ensuring listeners walk away with a solid understanding they can apply directly to their own work. If your mission-driven work needs a stronger online presence, this is the podcast for turning digital potential into tangible success.
Author: Language: en-ca Episodes: 100

Non-Profit Digital Success
Podcast Episodes
087 - Digital Marketing Strategies for Impact with Chase Neely [not-audio_url] [/not-audio_url]

Duration: 27:54
With over a decade of experience, Chase Neely unveils the secrets to harnessing the power of digital marketing to bolster your non-profit's mission. From mastering SEO to crafting compelling content and automating donor…
085 - The top SEO Tactics for Non-Profits with Phillip Stemann [not-audio_url] [/not-audio_url]

Duration: 27:19
Dive into the world of SEO for non-profits with Phillip Stemann on the Non-Profit Digital Success Podcast. Uncover effective strategies to boost your online visibility, utilize Google Analytics, and master content optimi…
084 - Equity-Centered Design for Non-Profits with Sheryl Cababa [not-audio_url] [/not-audio_url]

Duration: 27:56
Join us on Non-Profit Digital Success as we delve into the heart of Equity-Centered Design with Sheryl Cababa. In this enlightening episode, Sheryl shares her insights on how non-profits can leverage design research to c…
082 - 2024 Non-Profit Event Mastery! with Elias Puurunen [not-audio_url] [/not-audio_url]

Duration: 33:45
Step into the future of non-profit events with Elias Puurunen in "2024 Non-Profit Event Mastery!" Dive deep into the world of virtual and hybrid event planning as Elias shares expert strategies and insights to elevate yo…
081 - Entrepreneurial Mindset in Non-Profits with Alex Charfen [not-audio_url] [/not-audio_url]

Duration: 38:34
Explore the transformative power of entrepreneurial thinking in non-profits with Alex Charfen. In Episode 81 of the Non-Profit Digital Success podcast, we explore how adopting a business-minded approach can lead to signi…
079 - Convince Your Board to Invest in the Website, with Teri Beckman [not-audio_url] [/not-audio_url]

Duration: 21:46
Join host David as he engages with Teri Beckman in a compelling discussion about convincing your board to invest in your website. Discover strategies to bridge the technology gap, enhance digital engagement, and align yo…