213: From Icky to Easy: 5 Steps to Selling with Confidence

213: From Icky to Easy: 5 Steps to Selling with Confidence

Author: Candace D'Agnolo of Pet Boss Nation® December 7, 2025 Duration: 27:26
It’s officially prime selling season! 🎄 The next few weeks are when pet businesses see their biggest boom so what if increasing your revenue has nothing to do with fancy marketing, new customers, or spending another dollar - and everything to do with simple conversations you're already having? This week on the podcast, Candace is sharing:  💰 The Show, Tell, Ask method that engages all senses and increases buying intent 💰 Why selling feels icky (and how to reframe it!) 💰 The two-option close that stops you from talking your way out of the sale 💰 The 4 A's framework: Turn every "no" into your next step 💰 How to make selling a game your team actually wants to play (with practical examples) 💰 Ready-to-use sales phrases you can implement TODAY And so much more!  Whether you run a retail store, grooming salon, or any pet business, these principles will help you and your team sell with confidence - without feeling pushy or salesy! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

Running a local pet business is a unique blend of passion and hard-nosed strategy, and the Pet Boss® Podcast with Candace speaks directly to that reality. Hosted by Candace D'Agnolo of Pet Boss Nation®, these conversations move beyond generic advice to tackle the actual challenges faced by shop owners and service providers on Main Street. You'll hear from fellow pet supply store operators, groomers, dog daycare managers, trainers, and sitters who are navigating the same daily realities you are. The discussions blend foundational business principles with actionable secrets that are proving effective right now, all within the specific context of the animal care industry. This isn't about abstract theory; it's about what works when the bell on your door jingles and a client walks in with their pup. Each episode aims to provide honest, peer-driven insights because, as any pet professional knows, a dog business is indeed big business. Tune in for a candid look at building resilience and success from the ground up, designed specifically for the dedicated local entrepreneur in the vibrant world of pets.
Author: Language: English Episodes: 100

Pet Boss® Podcast with Candace
Podcast Episodes
151: Tales of Pet Business Horror From the Pet Boss Crypt [not-audio_url] [/not-audio_url]

Duration: 26:22
⚠️Warning: This episode may cause unexpected laughter and the sudden urge to double-check your security cameras! What happens when Candace gathers some of the Pet Boss Mastermind members for an October retreat at her hom…
REPLAY: Candace’s Q4 Survival Guide for Pet Business Owners [not-audio_url] [/not-audio_url]

Duration: 27:24
Wondering how Candace was feeling during Q4 when she owned her pet businesses? You’re about to find out! Candace has been there– in the thick of the busiest time of the year, watching the days quickly slip by on the cale…
147: Orientation Part Two: Mastering Your Pet Boss University Mindset [not-audio_url] [/not-audio_url]

Duration: 39:23
The announcement has been made… so now what?! Like we said before, PBU is here to STAY📣, so class is back in session! Professor Candace (who loves a good theme) is here to do a DEEPER dive into what you can expect from P…
146: Orientation Part One: Welcome To Pet Boss University Campus [not-audio_url] [/not-audio_url]

Duration: 33:25
Are you ready for the BIG announcement?! Let’s hear a CHEER if you are! In this game-changing episode, Candace unveils Pet Boss University, a transformative educational program for pet business owners designed with YOU i…
145: We Camp WAIT To Tell You About Camp Pet Boss 2024 [not-audio_url] [/not-audio_url]

Duration: 33:01
We WISH words alone could convey the experience we just had at Camp Pet Boss, and while this episode does a wonderful job of conveying what happened there… Some of the experience belongs to our Campers. If you know… you…
144: How IndiePet is Empowering Independent Pet Businesses to Thrive [not-audio_url] [/not-audio_url]

Duration: 29:18
How is IndiePet helping independent pet stores THRIVE in a market dominated by big box retailers?💪 In this episode, Candace sits down with Todd Dittman, Executive Director of the Independent & Neighborhood Pet Retail Ass…