228:  Trade Show Content Strategy: What to Capture Before, During, and After Global Pet Expo

228: Trade Show Content Strategy: What to Capture Before, During, and After Global Pet Expo

Author: Candace D'Agnolo of Pet Boss Nation® March 22, 2026 Duration: 26:11
Global Pet Expo is just days away - and if you're investing the time and money to be there, you need a content creation plan. This episode brings a brand new team member Morgan Seabloom (Marketing & Operations Coordinator for Dante and Dory's) alongside Candace to share their pre-show prep checklist and 5 content buckets to help you capture everything worth capturing! Because trade shows aren't just about placing orders. They're content creation gold. They share: 🙌 How to prep your phone before the show and the camera settings to turn on NOW 🙌 Why you should schedule a Facebook Live ahead of time  🙌 The 5 content buckets every pet business should be using 🙌 And Morgan's special tip around what to do with “bad footage” Plus an invitation to Candace's birthday bash at ArtVark Pet Products booth #1462 on Thursday at 3pm Eastern (cake cutting at 4pm - mimosas, goodie bags, and spoiling included)! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Running a local pet business is a unique blend of passion and hard-nosed strategy, and the Pet Boss® Podcast with Candace speaks directly to that reality. Hosted by Candace D'Agnolo of Pet Boss Nation®, these conversations move beyond generic advice to tackle the actual challenges faced by shop owners and service providers on Main Street. You'll hear from fellow pet supply store operators, groomers, dog daycare managers, trainers, and sitters who are navigating the same daily realities you are. The discussions blend foundational business principles with actionable secrets that are proving effective right now, all within the specific context of the animal care industry. This isn't about abstract theory; it's about what works when the bell on your door jingles and a client walks in with their pup. Each episode aims to provide honest, peer-driven insights because, as any pet professional knows, a dog business is indeed big business. Tune in for a candid look at building resilience and success from the ground up, designed specifically for the dedicated local entrepreneur in the vibrant world of pets.
Author: Language: English Episodes: 100

Pet Boss® Podcast with Candace
Podcast Episodes
151: Tales of Pet Business Horror From the Pet Boss Crypt [not-audio_url] [/not-audio_url]

Duration: 26:22
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REPLAY: Candace’s Q4 Survival Guide for Pet Business Owners [not-audio_url] [/not-audio_url]

Duration: 27:24
Wondering how Candace was feeling during Q4 when she owned her pet businesses? You’re about to find out! Candace has been there– in the thick of the busiest time of the year, watching the days quickly slip by on the cale…
147: Orientation Part Two: Mastering Your Pet Boss University Mindset [not-audio_url] [/not-audio_url]

Duration: 39:23
The announcement has been made… so now what?! Like we said before, PBU is here to STAY📣, so class is back in session! Professor Candace (who loves a good theme) is here to do a DEEPER dive into what you can expect from P…
146: Orientation Part One: Welcome To Pet Boss University Campus [not-audio_url] [/not-audio_url]

Duration: 33:25
Are you ready for the BIG announcement?! Let’s hear a CHEER if you are! In this game-changing episode, Candace unveils Pet Boss University, a transformative educational program for pet business owners designed with YOU i…
145: We Camp WAIT To Tell You About Camp Pet Boss 2024 [not-audio_url] [/not-audio_url]

Duration: 33:01
We WISH words alone could convey the experience we just had at Camp Pet Boss, and while this episode does a wonderful job of conveying what happened there… Some of the experience belongs to our Campers. If you know… you…
144: How IndiePet is Empowering Independent Pet Businesses to Thrive [not-audio_url] [/not-audio_url]

Duration: 29:18
How is IndiePet helping independent pet stores THRIVE in a market dominated by big box retailers?💪 In this episode, Candace sits down with Todd Dittman, Executive Director of the Independent & Neighborhood Pet Retail Ass…