228:  Trade Show Content Strategy: What to Capture Before, During, and After Global Pet Expo

228: Trade Show Content Strategy: What to Capture Before, During, and After Global Pet Expo

Author: Candace D'Agnolo of Pet Boss Nation® March 22, 2026 Duration: 26:11
Global Pet Expo is just days away - and if you're investing the time and money to be there, you need a content creation plan. This episode brings a brand new team member Morgan Seabloom (Marketing & Operations Coordinator for Dante and Dory's) alongside Candace to share their pre-show prep checklist and 5 content buckets to help you capture everything worth capturing! Because trade shows aren't just about placing orders. They're content creation gold. They share: 🙌 How to prep your phone before the show and the camera settings to turn on NOW 🙌 Why you should schedule a Facebook Live ahead of time  🙌 The 5 content buckets every pet business should be using 🙌 And Morgan's special tip around what to do with “bad footage” Plus an invitation to Candace's birthday bash at ArtVark Pet Products booth #1462 on Thursday at 3pm Eastern (cake cutting at 4pm - mimosas, goodie bags, and spoiling included)! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog

Running a local pet business is a unique blend of passion and hard-nosed strategy, and the Pet Boss® Podcast with Candace speaks directly to that reality. Hosted by Candace D'Agnolo of Pet Boss Nation®, these conversations move beyond generic advice to tackle the actual challenges faced by shop owners and service providers on Main Street. You'll hear from fellow pet supply store operators, groomers, dog daycare managers, trainers, and sitters who are navigating the same daily realities you are. The discussions blend foundational business principles with actionable secrets that are proving effective right now, all within the specific context of the animal care industry. This isn't about abstract theory; it's about what works when the bell on your door jingles and a client walks in with their pup. Each episode aims to provide honest, peer-driven insights because, as any pet professional knows, a dog business is indeed big business. Tune in for a candid look at building resilience and success from the ground up, designed specifically for the dedicated local entrepreneur in the vibrant world of pets.
Author: Language: English Episodes: 100

Pet Boss® Podcast with Candace
Podcast Episodes
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167: Your Marketing Love Story (Series #3 of 5) [not-audio_url] [/not-audio_url]

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166: Your Money Love Story (Series #2 of 5) [not-audio_url] [/not-audio_url]

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165: What’s Your Business’s Love Language? (Series #1 of 5) [not-audio_url] [/not-audio_url]

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164: Building a Pet Biz Empire With Zero Business Background [not-audio_url] [/not-audio_url]

Duration: 41:08
Want to see how far a "watch me do this" attitude can take you? When everyone told Pet Boss Nation University member Alina McCue that she should go for her idea of opening a pet retail store in Missoula, Montana, she too…
163: Make Social Media Less of a Chore & More of a Customer Magnet [not-audio_url] [/not-audio_url]

Duration: 35:01
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162: 3 Profit Boosting Trends Your Pet Business Cannot Ignore in 2025 [not-audio_url] [/not-audio_url]

Duration: 48:57
We are pulling out ALL the stops to help you thrive in 2025– including bringing you Pet Boss Nation’s newest Industry Insights and Optimization Expert, Lynn Switanowski of Pet Retail Helper! 🎉 Yup, Lynn is bringing her 1…