3 Steps to Creating a Stable of Ideal Clients and Athletes

3 Steps to Creating a Stable of Ideal Clients and Athletes

Author: Mike Robertson January 24, 2025 Duration: 50:26

Most “high level” trainers and coaches don’t like to talk about this, but we’ve ALL had crappy clients and athletes over the years.

The person who is never motivated to train.

Late cancels all the time (but doesn’t want to get charged).

And literally sucks the life out of you every time they’re in the gym.

But have faith my friend, because there’s a better way!

In this show, I’m going to give you 3 steps every trainer and coach should take to create a stable of ideal clients that they love working with.

Let’s do this!

 

Culture is absolutely a thing. It’s something you need to be conscious of. And what I keep coming back to is that culture is driven from the top-down.

– Mike Robertson

 

10 Quick Takeaways from The Physical Prep Podcast:

  1. Setting expectations and boundaries is crucial for client relationships.
  2. Envisioning your ideal client helps in attracting the right people.
  3. High performers respect your time and understand the value you bring.
  4. Not everyone feels the same way about the gym as you do.
  5. You need to respect your value as a coach and service provider.
  6. Setting expectations upfront is key to client success.
  7. Culture in coaching is top-down driven and essential for success.
  8. Reinforcing positive behavior encourages clients to meet expectations.
  9. Communication is vital when addressing client issues.
  10. Letting go of non-ideal clients is necessary for maintaining a healthy coaching environment.

 

 

Level Up Your Program Design with Train Heroic!

Are you tired of using clunky, antiquated program design tools like Microsoft Word or Excel?

Are you ready to level up your programming, and make it far more engaging to your clients and athletes?

If so, you need to check out Train Heroic.

I’ve been using TrainHeroic for years now both here at RTS and at IFAST, and I can tell you the user experience both as an athlete and coach is truly second to none.

To learn more and start your free 14-day trial, just follow this link to learn more about Train Heroic.

Not only will you get your first 14 days free, but it’s just $10/month to get started officially after that.

So don’t wait any longer – head over trainheroic.co/rts and start crafting beautiful programs your clients and athletes will love TODAY!

 

Subscribe, Rate & Share!

Thanks for tuning into this week’s episode of The Physical Preparation Podcast!

If you enjoyed this episode, be sure to subscribe on Apple PodcastsSpotify, and YouTube Podcasts and leave your honest review. I’d also love to connect via FacebookTwitter, and Instagram or visit our website.

Thanks so much for your support – love and appreciate you!

The post 3 Steps to Creating a Stable of Ideal Clients and Athletes appeared first on Robertson Training Systems.


Mike Robertson hosts the Physical Preparation Podcast, a space dedicated to the intricate craft of building better athletes and more effective coaches. Instead of quick fixes or fads, conversations here focus on the principles and practical details that form the foundation of sustainable performance. Each episode features in-depth discussions with leading experts from the health and fitness world, breaking down complex concepts into actionable strategies. You’ll hear honest explorations of training methodologies, injury prevention, and the nuanced decisions that separate good programs from great ones. This podcast serves as a continual education for anyone serious about understanding the ‘why’ behind physical preparation, whether you’re designing regimens for others or refining your own athletic journey. The dialogue is grounded in real-world application, aiming to sharpen your critical thinking and provide tools that can be implemented immediately. Tune in for a consistently insightful look at how intelligent training philosophy translates into tangible results, fostering a deeper appreciation for the art and science of human performance.
Author: Language: en-us Episodes: 100

Physical Preparation Podcast
Podcast Episodes
Christian LaValle on Helping High Performers Be Elite for Life [not-audio_url] [/not-audio_url]

Duration: 1:09:43
Are you getting older, and worried about age-related decline? Are you interested in learning more about blood work, and how it can help you optimize your body? Or do you just want some super practical tips on how to live…
4 Ways to Start Becoming a Better Coach TODAY [not-audio_url] [/not-audio_url]

Duration: 39:44
Sometimes on this show we go deep into science, biomechanics or program design. And while that’s all fine and dandy, sometimes we just need a gentle reminder of how the basics can go a long way to helping us see more suc…
The Super Duper Mash-Up Episode (Spring 2025) [not-audio_url] [/not-audio_url]

Duration: 1:07:19
My friends, it has been A WEEK. Between new athletes starting, my kids finishing up school, and the short/condensed week, it’s been an absolute sprint every step of the way. And while I have some great guests lined up fo…
Ryan Horn on NIL, the Transfer Portal, and the Evolution of a Coach [not-audio_url] [/not-audio_url]

Duration: 1:24:43
Whether you’re a die hard college sports fanatic or a more casual fan, chances are you’ve heard about NIL – or name, image and likeness deals – and how they’re impacting the sport. And beyond NIL, there’s also the simple…
10 Programming and Coaching Mistakes YOU Might be Making [not-audio_url] [/not-audio_url]

Duration: 46:41
I don’t know about you, but I’m ALWAYS thinking about programming and coaching Even in my time off, I’m thinking about making myself a better coach, or how to better help the other coaches that I work with and mentor. No…