PRGN Presents: PR News & Views from the Public Relations Global Network

PRGN Presents: PR News & Views from the Public Relations Global Network

Author: Public Relations Global Network | PHX.fm Language: English Episodes: 79
Navigating the complex landscape of public relations requires more than just a local perspective; it demands a global understanding paired with on-the-ground expertise. That’s the core idea behind PRGN Presents: PR News & Views from the Public Relations Global Network. Each episode connects you directly with seasoned practitioners from this independent network, often described as the world’s local public relations agency. You’ll hear unfiltered discussions on the shifts and strategies defining modern communications, from crisis management and brand reputation to the nuances of digital marketing across different cultures. This podcast is designed for decision-makers-whether leading an international corporation, steering a non-profit, or evaluating agency partnerships-who need actionable intelligence beyond basic theory. Conversations delve into real-world case studies, emerging trends, and the practical challenges of making a message resonate authentically in diverse markets. Tune in for a candid, insider’s view that translates global PR insights into tangible advice, helping you craft communications that not only reach but genuinely engage your intended audience.
Episodes
S2 E11: Lobbying the European Union with Natacha Clarac [not-audio_url] [/not-audio_url]

Duration: 13:00
"Lobbying is not about buying influence. It's about building relationships."Natacha Clarac discusses the importance of ethical and professional lobbying and how it is different from public relations. She explains that in…
S2 E10: Navigating the Media Landscape in Israel with Hanan Kamir [not-audio_url] [/not-audio_url]

Duration: 17:05
The media landscape in Israel is diverse and competitive, with various TV channels, print newspapers, and technology-focused media outlets. It's important to choose the right outlet, angle, and journalist for a story to…
S2 E9: Making Sure Your PR Generates New Business with Leeza Hoyt [not-audio_url] [/not-audio_url]

Duration: 19:02
Many companies seeking to hire a public relations firm will simply say "we want to build our image," thinking that will automatically increase their sales. But that's rarely the case. How can you make sure a PR or market…
S2 E8: B2B Thought Leadership with Natalie Ghidotti [not-audio_url] [/not-audio_url]

Duration: 18:35
For B2B companies, clearly expressing your complex sales message or service offerings can be difficult. Oftentimes, the industry speak can be quite generic, which means finding the right content framework that will make…
S2 E7: Navigating a Crisis Situation with Nick Leighton [not-audio_url] [/not-audio_url]

Duration: 24:20
No company ever wants to experience a crisis, but what should happen when a crisis does occur? In this episode, Nick Leighton discusses what PR and communications professionals should do for their clients in the event of…
S2 E6: The Role of Boards in Crisis Leadership with Dwayne Alexander [not-audio_url] [/not-audio_url]

Duration: 16:30
“Prior preparation prevents poor performance." Planning for the future is key to creating a successful organization and is an important factor to consider when making decisions.But what about a company crisis? A crisis i…
S2 E5: PR 4.0 with Andy See [not-audio_url] [/not-audio_url]

Duration: 16:04
PR 4.0 has arrived. Are you ready for it?For this episode, we're joined by Andy See from Perspective Strategies in Malaysia. Andy explains his concept of PR 4.0, which is the idea that consumers and stakeholders now take…
S2 E4: Marketing Artificial Intelligence with Brad Kostka [not-audio_url] [/not-audio_url]

Duration: 20:18
Marketing Artificial Intelligence (AI) is the use of advanced technologies such as machine learning, natural language processing and computer vision to automate and improve marketing tasks and processes. What are its ben…