Overcome incrementality by reimagining customer and agent experience - Interview with NiCE's CEO and Staysure's COO

Overcome incrementality by reimagining customer and agent experience - Interview with NiCE's CEO and Staysure's COO

Author: Adrian Swinscoe | Customer Experience Strategy Expert July 31, 2025 Duration: 1:08:19

Today’s episode of the Punk CX podcast features two interviews. The first is with Scott Russell, CEO at NiCE, a provider of AI-driven customer service software that helps deliver automation & personalized experiences at scale. Scott and I talk about their recent Interactions events in Las Vegas and London, why many organisations are still uncertain about how to best leverage AI and innovation to transform customer experiences, why we should be creating a more human experience and not just automating for efficiency, their 2025 Global Happiness Index, a new report they have produced called The C-Suite Disconnect and, finally, their new campaign about creating a ‘NiCE world’.

Following my chat with Scott, I spoke to Alistair Hadfield, the COO of Staysure Group, the UK’s #1 Travel Insurer, about the digital transformation that they are going through, their journey with NiCE and why they chose them and what lessons they have learnt along the way.

This interview follows on from my recent interview – Five blind spots that get in the way of customer understanding and growth – Interview with Toni Keskinen of 180ops – and is number 549 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.


There’s a lot of noise around customer experience, but Punk CX: Customer Experience Insights with Adrian Swinscoe cuts through it with conversations that feel more like a strategic workshop than a standard interview. Host Adrian Swinscoe, a customer experience strategy expert, brings a distinctively pragmatic and often contrarian perspective to each discussion. He sits down with a wide range of industry leaders, from entrepreneurs to seasoned executives, to unpack what it really takes to build an organization that people genuinely want to engage with. You’ll hear them delve into the interconnected mechanics of customer service, customer engagement, and the often-overlooked driver of it all: employee experience and engagement. The dialogue naturally explores how technology, from AI to broader digital transformation, can be leveraged practically rather than just hyped, and what it means to build adaptable, responsive organizations with high-performing teams at their core. This podcast moves beyond theory, focusing on the actionable insights and sometimes uncomfortable truths that define modern customer and business strategy. Each episode is designed to give you a tangible takeaway, whether you’re refining your own approach or challenging the status quo within your company.
Author: Language: English Episodes: 100

Punk CX: Customer Experience Insights with Adrian Swinscoe
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