Transforming experience for business outcomes - Interview with Sid Banerjee, Mike Murchison and Paloma Paraja

Transforming experience for business outcomes - Interview with Sid Banerjee, Mike Murchison and Paloma Paraja

Author: Adrian Swinscoe | Customer Experience Strategy Expert February 19, 2026 Duration: 1:06:47

Today’s episode of the Punk CX podcast features three interviews I recorded whilst at Medallia’s Experience event in Las Vegas on the 10th, 11th and 12th February. The interviews are with Sid Banerjee, Chief Strategy Officer at Medallia, Mike Murchison, co-founder and CEO of Ada, and Paloma Paraja, Customer Experience Manager at Santalucia Seguros. We cover the big themes of the conference, the latest developments at Medallia, agentic CX, building an ACX team, the importance of context in empathy and what it takes to deliver an award-winning customer experience.

This interview follows on from my recent interview – The dangers of a CCaaS monoculture – Interview with Paul Hughes of Mitel – and is number 574 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.


There’s a lot of noise around customer experience, but Punk CX: Customer Experience Insights with Adrian Swinscoe cuts through it with conversations that feel more like a strategic workshop than a standard interview. Host Adrian Swinscoe, a customer experience strategy expert, brings a distinctively pragmatic and often contrarian perspective to each discussion. He sits down with a wide range of industry leaders, from entrepreneurs to seasoned executives, to unpack what it really takes to build an organization that people genuinely want to engage with. You’ll hear them delve into the interconnected mechanics of customer service, customer engagement, and the often-overlooked driver of it all: employee experience and engagement. The dialogue naturally explores how technology, from AI to broader digital transformation, can be leveraged practically rather than just hyped, and what it means to build adaptable, responsive organizations with high-performing teams at their core. This podcast moves beyond theory, focusing on the actionable insights and sometimes uncomfortable truths that define modern customer and business strategy. Each episode is designed to give you a tangible takeaway, whether you’re refining your own approach or challenging the status quo within your company.
Author: Language: English Episodes: 100

Punk CX: Customer Experience Insights with Adrian Swinscoe
Podcast Episodes
More Than A Motto - Interview with Justin Robbins of Metric Sherpa [not-audio_url] [/not-audio_url]

Duration: 32:19
Today’s episode of the Punk CX podcast features Justin Robbins, Founder & Principal Analyst at Metric Sherpa, Inc and a newly minted author. Justin joins me to talk about his new book called: More Than A Motto: Reignite…