CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18

CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18

Author: Nathan Latka July 9, 2024 Duration: 16:24

Clate Mask launched Keap (formerly Infusionsoft) back in 2010 and quickly scaled to $100,000,000 in revenues in 7 years (2017). After that, the company flatlined due to competition and diluted priority. Today, CPO Ammon Curtis is helping turn things around. Learn the M4 test he ran on 705 customers to measure DIY, DFY, DWY onboarding and how this impacted long term retention and LTV. Can they break $110m in revenue before Dec 2024?


Ever wonder what the actual numbers look like behind a successful software company, or what crucial decision made the difference between stalling and scaling? SaaS Interviews with CEOs, Startups, Founders cuts straight to that chase. Host Nathan Latka sits down each day for a focused fifteen-minute conversation with the people building the software businesses shaping our world. These aren't abstract discussions; you'll hear founders detail their precise revenue figures, customer acquisition costs, team structures, and the sometimes messy realities of growth. The guests on this podcast represent the full spectrum of the journey, from those just launching an MVP to leaders managing companies with thousands of customers, from bootstrapped operators to those navigating venture funding. By tuning in, you get a daily dose of unvarnished data and tactical stories, stripping away the hype to understand how real SaaS businesses are built, run, and monetized. It’s a resource for entrepreneurs, operators, and anyone curious about the mechanics of modern software entrepreneurship, offering a clear window into the strategies that work and the pitfalls to avoid. Latka’s direct approach ensures every interview delivers concrete takeaways, making this podcast a unique and valuable listen for the business-minded.
Author: Language: English Episodes: 100

SaaS Interviews with CEOs, Startups, Founders
Podcast Episodes
Flip Reaches $12M ARR with AI Voice Support for 250 Brands [not-audio_url] [/not-audio_url]

Duration: 24:34
How do you pivot a banned college ridesharing app into a voice AI company handling 300 million customer service calls? Brian Schiff is the co-founder and CEO of Flip, a verticalized AI voice assistant that automates cust…
Kadence Reaches $15M ARR Managing Hybrid Work for Revolut & Boeing [not-audio_url] [/not-audio_url]

Duration: 20:32
How do you completely reboot a dying hardware startup, restructure a heavy cap table, and pivot into a SaaS product doing $15M ARR? Dan Bladen is the co-founder and CEO of Kadence, a workplace operations system coordinat…
How Allo Reached $10M Revenue With 5,000 Customers [not-audio_url] [/not-audio_url]

Duration: 22:36
How do you grow an AI phone system to 5,000 customers and roughly $3M ARR in under two years while still aiming for $10M in revenue this year? Jeremy Goillot is the founder and CEO of The Mobile First Company, which laun…
How TitanX Hit $9.7M ARR After Buying IP for $200K [not-audio_url] [/not-audio_url]

Duration: 15:40
How do you turn $200K into a $9.7M ARR SaaS company with a $100M valuation by buying IP instead of building from scratch? Joey Gilkey is the founder of TitanX, a sales intelligence platform generating $9.7M ARR after lau…
He Turned Pickleball Software into a $3M/yr SaaS [not-audio_url] [/not-audio_url]

Duration: 25:21
How do you turn a niche offline sports business into $3M in contracted ARR across 200 locations, while raising $8M and keeping pricing simple on a per-unit basis? Ben Borton is the Co-Founder of PodPlay Technologies, a v…