How to Do Cold Outreach Right

How to Do Cold Outreach Right

Author: Aleasha Bahr March 7, 2024 Duration: 14:41
Have you heard that sales is a numbers game?  It is - if you treat people like numbers. That’s the ineffective way most people do cold outreach and the reason why everyone dreads it.  However, if you do cold outreach well - you’ll get a surprisingly positive response with very little effort.  It’s all about being intentional which is what I cover in this week’s episode with live examples. Listen in to discover:  Identifying whether you need quantity or quality in your lead gen. Pre-research that creates positive response from cold outreach.  Including storytelling to make your cold pitch stand out.   Empathy as a crucial (and often forgotten) element of effective cold outreach. How to effectively follow up in your cold outreach without saying the same thing repeatedly like “just checking in”, for example. 

Ever feel like the whole idea of "selling" makes your skin crawl? You're not alone, but what if everything you've been told about sales is wrong? Sales is NOT a Dirty Word is built on the idea that genuine connection, not manipulation, is the real engine of business growth. Host Aleasha Bahr, creator of the Matchmaker Sales method™, dismantles the high-pressure stereotypes one conversation at a time. Instead of scripts and tricks, she opens up her playbook, sharing insights and strategies typically reserved for her private coaching clients-where achieving an 80% conversion rate on sales calls isn't a fantasy, but a regular outcome. Each episode of this podcast features candid talks with experts who offer alternative, refreshingly human perspectives on the process. You'll hear real stories about building trust, understanding client needs deeply, and creating agreements that feel good for everyone involved. This isn't about learning to pretend; it's about discovering a framework where your authenticity becomes your greatest asset in closing deals. Tune in to transform your approach from something you dread into a natural, even enjoyable, part of your professional life.
Author: Language: English Episodes: 100

Sales is NOT a Dirty Word
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