The Truth About Paid Ads & AI’s Impact on Search with John Horn

The Truth About Paid Ads & AI’s Impact on Search with John Horn

Author: Aleasha Bahr July 31, 2025 Duration: 24:16
Ever wondered when is the right time to invest in paid advertising - or if it even makes sense for your business?  And with AI shaking up search engines, is it getting harder to stand out? In this episode of Sales Is Not a Dirty Word, I sit down with John Horn, CEO of StubGroup, a marketing agency specializing in paid ads.  John shares the smartest ways to use paid advertising, how to test your offers before scaling, and what AI’s takeover of search means for businesses. We break down when and how to run paid ads effectively, what budget you really need, and whether AI-generated search results will impact ad costs.  Plus, we dive into the future of digital marketing, including why authenticity is more important than ever in a world flooded with automation. In this episode, you’ll learn: When to start running paid ads and how to test offers effectively. The right benchmarks and runway for paid ad spend to work. How AI-generated search results are changing the game for organic AND paid search. How businesses can still stand out by focusing on real human connection through their ads. 👉 Want to run paid ads the smart way? Check out StubGroup.com for more insights from John! #DigitalMarketing #PaidAdvertising #AIinMarketing #EntrepreneurSuccess #SalesWithoutSleaze #BusinessGrowth #AIandSEO #AuthenticityInMarketing #ScalingWithAds #MarketingTrends

Ever feel like the whole idea of "selling" makes your skin crawl? You're not alone, but what if everything you've been told about sales is wrong? Sales is NOT a Dirty Word is built on the idea that genuine connection, not manipulation, is the real engine of business growth. Host Aleasha Bahr, creator of the Matchmaker Sales method™, dismantles the high-pressure stereotypes one conversation at a time. Instead of scripts and tricks, she opens up her playbook, sharing insights and strategies typically reserved for her private coaching clients-where achieving an 80% conversion rate on sales calls isn't a fantasy, but a regular outcome. Each episode of this podcast features candid talks with experts who offer alternative, refreshingly human perspectives on the process. You'll hear real stories about building trust, understanding client needs deeply, and creating agreements that feel good for everyone involved. This isn't about learning to pretend; it's about discovering a framework where your authenticity becomes your greatest asset in closing deals. Tune in to transform your approach from something you dread into a natural, even enjoyable, part of your professional life.
Author: Language: English Episodes: 100

Sales is NOT a Dirty Word
Podcast Episodes
Harnessing ADHD for Productivity and Sales Growth with ST Rappaport [not-audio_url] [/not-audio_url]

Duration: 20:43
Feeling like your ADHD is running your business (instead of you running your business)? In this candid conversation, brain engineer ST Rappaport shares how to transform what you thought were ADHD "limitations" into your…
How to Be Better at Networking [not-audio_url] [/not-audio_url]

Duration: 29:31
Ever feel like you're slowly dying by “connection calls” and “virtual coffee chats”? 🖤 You’re investing all this time “networking” with nothing to show for it - it’s incredibly frustrating! And a tale as old as time, rea…
When Sales Calls Go Too Long [not-audio_url] [/not-audio_url]

Duration: 7:17
Are your sales conversations going long and feeling more like lectures than anything else? If you’re lecturing, I can promise that no one is buying. So, all of the “value” you feel like you’re giving will be for nothing.…
What Do You Say When a Prospect is Talking to the Competition? [not-audio_url] [/not-audio_url]

Duration: 8:17
Every service provider faces that moment when a prospect mentions they're "shopping around" - and how you handle it can make or break your business growth strategy. Your instinct might be to trash talk the competition or…
The BIG Difference Between B2C and B2B Sales [not-audio_url] [/not-audio_url]

Duration: 11:58
Using the same strategy for B2B and B2C audiences can cause a BIG, bad difference in your sales. It’s a prime example of how one size definitely doesn't fit all when it comes to sales strategy. In this revealing episode,…
Quiz Funnels: The Conversion Secret You're Missing [not-audio_url] [/not-audio_url]

Duration: 24:05
One of THE most overlooked lead generation approaches is quizzes. Even when people implement this tactic, they’re missing big opportunities by creating boring quizzes no one wants to take. In this game-changing episode,…
Future-Proofing Your Business: Turning Chaos into Opportunity [not-audio_url] [/not-audio_url]

Duration: 26:49
Ever feel like you're one curveball away from total chaos? Buckle up because this episode is your secret weapon against the unexpected. Join me as I sit down with Margaret Cascio, a seasoned expert with over 20 years of…
Hidden Objections In Your Sales Conversations [not-audio_url] [/not-audio_url]

Duration: 8:51
Objections don’t always come in the form of “I have a concern and this is it.” A lot of times they come in the form of questions and most people miss them entirely. Instead, they just answer the question and it’s a massi…
Cold Calling Reimagined: How to Win Hearts (and Sales) [not-audio_url] [/not-audio_url]

Duration: 30:12
Ever feel like cold calling is as outdated as a flip phone? In this eye-opening episode, I'm joined by Anna Morgan, founder of Career BFF, to challenge everything you thought you knew about cold calling. If you aren’t ge…