#743 - From Childhood Friends To An 8-Figure Amazon Matcha Brand

#743 - From Childhood Friends To An 8-Figure Amazon Matcha Brand

Author: Helium 10 April 14, 2026 Duration: 41:22
How do you turn a niche product into an 8-figure Amazon brand? The founders of Naoki Matcha share the branding, keyword, and supply chain decisions that helped them scale worldwide.

Host Bradley Sutton sits down for genuine, off-the-cuff conversations with people who are actually building businesses on Amazon and Walmart. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart from Helium 10 bypasses the theory to focus on practical, real-world strategies shared by successful sellers and industry experts. These discussions are intentionally unrehearsed, leading to honest insights about what works and what doesn't in the competitive world of online marketplaces. You'll hear directly from entrepreneurs at various stages, from those launching their first product to veterans managing seven-figure brands, all sharing their experiences without filter. Alongside these deep-dive interviews, the podcast features a regular "Weekly Buzz" episode that breaks down the latest news, algorithm updates, and trends affecting sellers right now. It’s designed for anyone actively selling or seriously considering it, offering a mix of high-level tactics and actionable advice you can apply immediately. This isn't about hype; it's a resource built on organic conversation and proven results, making it a valuable tool for navigating the complexities of FBA and Walmart marketplace selling. Tune in for a straightforward look at the effort and intelligence behind building a sustainable ecommerce business.
Author: Language: en-us Episodes: 100

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Podcast Episodes
#690 - The Amazon Seller’s Guide to Building Wealth [not-audio_url] [/not-audio_url]

Duration: 39:04
In this episode, we talk to one of our all-time favorite guests, and she’ll discuss everything from her current e-commerce launches to brand strategy to making money with real estate franchises and even oil wells.
#689 - Top 10 Completely Unique Amazon Strategies – Part 3 [not-audio_url] [/not-audio_url]

Duration: 26:23
In this episode, we go over 10 more unique strategies that 95% of your competitors aren’t taking advantage of, such as how to measure share of shelf for your brand, how to find keywords you can easily get on page one, ho…
#688 - Your TikTok Shop First 60-Day Blueprint [not-audio_url] [/not-audio_url]

Duration: 41:27
Are you just getting started on TikTok shop? In this episode, we have an expert on the show giving you your first 60-day blueprint for launching on TikTok shop.
#687 - Amazon Audience Targeting with AMC [not-audio_url] [/not-audio_url]

Duration: 29:43
In this episode, discover how to access Amazon Marketing Cloud, create custom audiences, and launch high-impact ad campaigns using AMC’s powerful data tools.
#685 - Your Listings But Smarter: AI-Ready Content That Converts [not-audio_url] [/not-audio_url]

Duration: 45:03
In this episode, we explore how to create AI-powered product listings that don’t just rank, they convert. Now we’re not ditching keywords, but we’re making them smarter and more aligned with how today’s shoppers search,…
#684 - From Shark Tank to TikTok Shop: NeuroGum’s Story [not-audio_url] [/not-audio_url]

Duration: 37:34
You may have seen NeuroGum on Shark Tank or seen Joe Rogan using them, but today, we have them on our show. They’ll discuss their Amazon and TikTok Shop strategies and even how they’ve been using Helium 10 for years.