#743 - From Childhood Friends To An 8-Figure Amazon Matcha Brand

#743 - From Childhood Friends To An 8-Figure Amazon Matcha Brand

Author: Helium 10 April 14, 2026 Duration: 41:22
How do you turn a niche product into an 8-figure Amazon brand? The founders of Naoki Matcha share the branding, keyword, and supply chain decisions that helped them scale worldwide.

Host Bradley Sutton sits down for genuine, off-the-cuff conversations with people who are actually building businesses on Amazon and Walmart. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart from Helium 10 bypasses the theory to focus on practical, real-world strategies shared by successful sellers and industry experts. These discussions are intentionally unrehearsed, leading to honest insights about what works and what doesn't in the competitive world of online marketplaces. You'll hear directly from entrepreneurs at various stages, from those launching their first product to veterans managing seven-figure brands, all sharing their experiences without filter. Alongside these deep-dive interviews, the podcast features a regular "Weekly Buzz" episode that breaks down the latest news, algorithm updates, and trends affecting sellers right now. It’s designed for anyone actively selling or seriously considering it, offering a mix of high-level tactics and actionable advice you can apply immediately. This isn't about hype; it's a resource built on organic conversation and proven results, making it a valuable tool for navigating the complexities of FBA and Walmart marketplace selling. Tune in for a straightforward look at the effort and intelligence behind building a sustainable ecommerce business.
Author: Language: en-us Episodes: 100

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Podcast Episodes
#710 - Amazon's AMC Updates + AI Personas [not-audio_url] [/not-audio_url]

Duration: 43:38
In this episode, learn how AI personas and Amazon Marketing Cloud (AMC) help sellers turn data into deeper customer insights, build emotional connections, and boost conversions on Amazon.
#709 - Starting An Amazon Business From Scratch in 2025 [not-audio_url] [/not-audio_url]

Duration: 30:35
In this episode, let’s meet our first contestant on Scale Stories, Natalie, and learn about her story and about what is in store for her brand-new Amazon and TikTok Shop product launch.
#708 - Launch & Scale on Amazon: What’s New [not-audio_url] [/not-audio_url]

Duration: 42:09
In this episode, let’s talk about Amazon’s latest launch tools. Vine pre-launch reviews, Product Opportunity Explorer insights, and shoppable A+ Content. To validate faster and scale your first or next Amazon product.
#707 - Amazon to TikTok: Tomer’s Magic Launch Formula [not-audio_url] [/not-audio_url]

Duration: 37:01
He’s back! Tomer Rabinovich reveals his latest e-commerce strategies, including mastering PPC, TikTok launches, optimization, and creative packaging, as well as a few magic tricks for achieving viral success.
#706 - Project X Is Back — Meet Scale Stories [not-audio_url] [/not-audio_url]

Duration: 39:46
🚀 Project X is back with a new name, Scale Stories! Join us as Helium 10 GM Zoe shares insights, lessons, and big plans behind this next-level season for Amazon sellers.
#705 - AI Search Optimization for Amazon Sellers [not-audio_url] [/not-audio_url]

Duration: 41:30
AI search traffic is booming. Discover how to rank in AI engines, leverage core data sources, and keep your products visible where today’s shoppers are searching.
#704 - Amazon Conversion Strategies [not-audio_url] [/not-audio_url]

Duration: 37:02
Boost Amazon CTR & conversions with price testing, smarter content, and 17 image types. Get split-testing workflows, experiment tips, and quick wins for E-commerce sellers.