#743 - From Childhood Friends To An 8-Figure Amazon Matcha Brand

#743 - From Childhood Friends To An 8-Figure Amazon Matcha Brand

Author: Helium 10 April 14, 2026 Duration: 41:22
How do you turn a niche product into an 8-figure Amazon brand? The founders of Naoki Matcha share the branding, keyword, and supply chain decisions that helped them scale worldwide.

Host Bradley Sutton sits down for genuine, off-the-cuff conversations with people who are actually building businesses on Amazon and Walmart. Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart from Helium 10 bypasses the theory to focus on practical, real-world strategies shared by successful sellers and industry experts. These discussions are intentionally unrehearsed, leading to honest insights about what works and what doesn't in the competitive world of online marketplaces. You'll hear directly from entrepreneurs at various stages, from those launching their first product to veterans managing seven-figure brands, all sharing their experiences without filter. Alongside these deep-dive interviews, the podcast features a regular "Weekly Buzz" episode that breaks down the latest news, algorithm updates, and trends affecting sellers right now. It’s designed for anyone actively selling or seriously considering it, offering a mix of high-level tactics and actionable advice you can apply immediately. This isn't about hype; it's a resource built on organic conversation and proven results, making it a valuable tool for navigating the complexities of FBA and Walmart marketplace selling. Tune in for a straightforward look at the effort and intelligence behind building a sustainable ecommerce business.
Author: Language: en-us Episodes: 100

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Podcast Episodes
#733 - Go-To-Market Strategy for Amazon Brands [not-audio_url] [/not-audio_url]

Duration: 34:30
Learn Elizabeth’s data-driven go-to-market framework for Amazon launches: how to define your true market, use customer insights, leverage AMC overlap reports, and plan ads with confidence.
#732 - 15 Years #1 on Amazon UK [not-audio_url] [/not-audio_url]

Duration: 35:47
Amazon UK niche leader for nearly 16 years shares how a single mom built a multi-7-figure brand, survived copycats, ditched unprofitable markets, and grew with influencers + smart keyword research.
#731 - I Built A 7-Figure TikTok Shop Product [not-audio_url] [/not-audio_url]

Duration: 40:23
He quit Amazon, then launched One TikTok Shop SKU to 7-figures. Our guest breaks down content systems, creator outreach, FBT, cash flow, and scaling his product into the US.
#730 - How to Get Your Amazon Product Recommended By AI [not-audio_url] [/not-audio_url]

Duration: 32:28
Discover how to leverage AI recommendations for your Amazon product using GEO-targeted tactics, including PRs, Reddit mentions, website files, and listing/image optimization. Plus, PPC-only launch wins.
#729 - The $3M Amazon Seller Who Still Sells His First Product [not-audio_url] [/not-audio_url]

Duration: 32:03
Meet this Amazon seller still selling his first product. He shares how Freedom Ticket and Helium 10 tools sparked instant success, which then scaled in two years through B2B sales, AMC, and lean operations.
#728 - Scaling to 9 Figures on Amazon [not-audio_url] [/not-audio_url]

Duration: 33:03
An 8-figure Amazon seller shares the boring blueprint to reach 9 figures. Amazon Business (B2B), Remote Fulfillment, and AWD, plus hybrid warehouse systems, pricing, and PPC that just work!
#724 - New Creative AI Tools For Amazon PPC [not-audio_url] [/not-audio_url]

Duration: 28:39
In this episode, discover Amazon’s newest AI creative tools for PPC, including Creative Agent and Sponsored Products Video, and learn how sellers can generate high-quality ads faster than ever.