110. Rarely Discussed Understandings We Should Have About Our Customers, Part One

110. Rarely Discussed Understandings We Should Have About Our Customers, Part One

Author: Brian Harding April 18, 2023 Duration: 23:47

Do our processes, training, and marketing really align with what our customers care about most?

In this short series, I’ll cover some concepts I think are sometimes forgotten, but are critical to address when developing raving fans.

Tune in to hear the first one!


To try my new group - providing immediate problem solving - at no charge, just send a quick, introductory email to hello@serviceindustrysuccess.com with the word “group” in the subject line.


For those of you in Washington state, I’ll be speaking – along with professional keynote speaker Nancy Giacalone and Bob Donegan, the President and CEO of Ivar’s (yes that Ivar’s), on May 4th at the McGavick Center in Lakewood. Get your tickets at southsoundbusinesssummit.com. Tickets are only $47. Just hearing Bob Donegan talk about the 13 principles Ivar’s used to navigate the Covid lockdowns is worth $47. Get your tickets at www.southsoundbusinesssummit.com today…


Learn more about Brian's training and coaching at: https://www.serviceindustrysuccess.com


Schedule a complimentary, one-on-one, session with Brian to tackle your most pressing problem today at: https://calendly.com/success-session-with-brian/45min


Brian Harding has spent years in the trenches of service businesses, and in Service Industry Success, he turns that hard-won knowledge into practical advice you can use right away. This isn't about abstract theory; it's a direct conversation focused on the real-world hurdles facing owners and managers in fields like contracting, auto repair, IT, accounting, and other B2B services. Each episode digs into the specifics of running that type of operation, whether you're figuring out how to grow without burning out, learning to delegate effectively, or navigating tricky situations with customers and team members. Brian covers the full spectrum, from daily processes to long-term strategy, offering actionable tactics drawn directly from his experience. The Service Industry Success podcast feels like getting candid advice from a seasoned mentor who understands exactly the pressure points in your business. You'll find a clear-eyed look at common pitfalls and straightforward ideas for building a more resilient and profitable company, all tailored to the unique rhythms and demands of service-based work.
Author: Language: English Episodes: 100

Service Industry Success
Podcast Episodes
150. Do This so You Can Better Tell Your Story Later [not-audio_url] [/not-audio_url]

Duration: 21:01
One day you are going to want to tell your success story.Today, I’m going to share something I did which made remembering, appreciating, and telling my story a lot easier.And if you also do this, I promise your future se…
149. Is Your Training Creating the Outcomes You Want? [not-audio_url] [/not-audio_url]

Duration: 20:13
Training is expensive.So for the investment in wages, revenue we give up to hold the meetings, and our own energy and effort put into preparation, we surely want to see a reasonable ROI.But many business owners and leade…
148. What is Leadership? [not-audio_url] [/not-audio_url]

Duration: 22:40
Next to religion (AKA the bible) and sales, there are perhaps more books written about leadership than any other topic.But what is leadership?Tune in and I’ll tell you how I define it.Get more at: https://www.serviceindu…
147. How You Are Crushing it! [not-audio_url] [/not-audio_url]

Duration: 16:42
You are crushing it. Yes you.Often, we can get overwhelmed and fatigued and forget just exactly how we are crushing it.Tune in and I’ll tell you how I know you are making more progress than your peers.Get more at: https:…
146. The Impact of Big Companies Buying Your Competitors [not-audio_url] [/not-audio_url]

Duration: 21:01
There is a trend we can all clearly see of large investment groups buying smaller service companies.What is this going to mean for you?Tune in and I’ll tell you what I think.Get more at: https://www.serviceindustrysucces…
145. How to Tell if Hope is Our Strategy [not-audio_url] [/not-audio_url]

Duration: 13:57
We all know that hope is not an effective strategy.Nonetheless, occasionally, we will find ourselves in a situation where it turns out we’ve been relying on hope more than objective truth.So how can we tell if the outcom…
144. Things We Tell Ourselves That Cripple Our Growth [not-audio_url] [/not-audio_url]

Duration: 14:51
There are a couple of phrases that business owners commonly say that I believe really prohibit growth and progress.Changing how we use and react to these phrases will make a world of difference.Tune in to hear what they…
143. The Two Greatest Lessons I Think Charlie Munger Shared [not-audio_url] [/not-audio_url]

Duration: 17:35
Charlie Munger – one of the smartest business people to ever live – died last week at 99 years old.Given how brilliant and generous he was in teaching, I thought it would be appropriate to remember Mr. Munger by sharing…
142. A Case Study on Poor Communication [not-audio_url] [/not-audio_url]

Duration: 21:23
We all know how important effective communication is. It can literally make or break our business.Simultaneously, some of the people who are the worst at communicating really think they are doing a great job at it.How do…
141. What Will the Future You be Thankful For? [not-audio_url] [/not-audio_url]

Duration: 16:17
It’s Thanksgiving, so of course it’s a good time to talk about being thankful.One of the things that I think is important to keep asking ourselves is what are the kinds of things that we will look back on in the future a…