110. Rarely Discussed Understandings We Should Have About Our Customers, Part One

110. Rarely Discussed Understandings We Should Have About Our Customers, Part One

Author: Brian Harding April 18, 2023 Duration: 23:47

Do our processes, training, and marketing really align with what our customers care about most?

In this short series, I’ll cover some concepts I think are sometimes forgotten, but are critical to address when developing raving fans.

Tune in to hear the first one!


To try my new group - providing immediate problem solving - at no charge, just send a quick, introductory email to hello@serviceindustrysuccess.com with the word “group” in the subject line.


For those of you in Washington state, I’ll be speaking – along with professional keynote speaker Nancy Giacalone and Bob Donegan, the President and CEO of Ivar’s (yes that Ivar’s), on May 4th at the McGavick Center in Lakewood. Get your tickets at southsoundbusinesssummit.com. Tickets are only $47. Just hearing Bob Donegan talk about the 13 principles Ivar’s used to navigate the Covid lockdowns is worth $47. Get your tickets at www.southsoundbusinesssummit.com today…


Learn more about Brian's training and coaching at: https://www.serviceindustrysuccess.com


Schedule a complimentary, one-on-one, session with Brian to tackle your most pressing problem today at: https://calendly.com/success-session-with-brian/45min


Brian Harding has spent years in the trenches of service businesses, and in Service Industry Success, he turns that hard-won knowledge into practical advice you can use right away. This isn't about abstract theory; it's a direct conversation focused on the real-world hurdles facing owners and managers in fields like contracting, auto repair, IT, accounting, and other B2B services. Each episode digs into the specifics of running that type of operation, whether you're figuring out how to grow without burning out, learning to delegate effectively, or navigating tricky situations with customers and team members. Brian covers the full spectrum, from daily processes to long-term strategy, offering actionable tactics drawn directly from his experience. The Service Industry Success podcast feels like getting candid advice from a seasoned mentor who understands exactly the pressure points in your business. You'll find a clear-eyed look at common pitfalls and straightforward ideas for building a more resilient and profitable company, all tailored to the unique rhythms and demands of service-based work.
Author: Language: English Episodes: 100

Service Industry Success
Podcast Episodes
190. A Good First Step For Developing Leaders [not-audio_url] [/not-audio_url]

Duration: 16:05
Following a practical, repeatable, teachable system for developing leaders is an important step to delegating decision making and problem solving.This is part one of a five-part series on how to develop up and coming lea…
189. My Only Two Criteria for Keeping and Employee [not-audio_url] [/not-audio_url]

Duration: 12:32
It’s painful to have an employee we are on the fence about.The decision we make about whether or not to keep them impacts a wide range or areas.And there are serious consequences to getting this right or wrongTune in and…
187. A Case Study on Focusing on the Wrong Kind of Revenue [not-audio_url] [/not-audio_url]

Duration: 16:33
Signs of economic weakness are now consistently showing up.This is going to require many of us to make difficult decisions, especially about the kinds of revenue we are going to focus on.This week, I’m going to share a s…
186. Appreciation, Motivation, and Compensation [not-audio_url] [/not-audio_url]

Duration: 16:41
The root cause of many problems we have with employees is not about how well they execute or perform their daily tasksIt’s more often about them taking responsibility for seeing through a desired outcome.Tune in and I’ll…
185. Establishing Your Training Meeting Routine [not-audio_url] [/not-audio_url]

Duration: 21:39
Knowing what a "successful" meeting looks like is hard for people who don't have a history of holding or participating in meetings they would consider worth the investment.In this episode, I cover three items that will c…
184. Training Guidelines, Tips, and Suggestions - Part Six [not-audio_url] [/not-audio_url]

Duration: 20:26
Training is crucial for performance, improvement, and consistency. It’s also one of the most expensive investments we will make.Getting it right can make a massive positive impact on our business.And when we don’t see me…
183. Training Guidelines, Tips, and Suggestions - Part Five [not-audio_url] [/not-audio_url]

Duration: 19:18
Training is crucial for performance, improvement, and consistency. It’s also one of the most expensive investments we will make.Getting it right can make a massive positive impact on our business.And when we don’t see me…
182. Training Guidelines, Tips, and Suggestions - Part Four [not-audio_url] [/not-audio_url]

Duration: 18:25
Training is crucial for performance, improvement, and consistency. It’s also one of the most expensive investments we will make.Getting it right can make a massive positive impact on our business.And when we don’t see me…
181. Training Guidelines, Tips, and Suggestions - Part Three [not-audio_url] [/not-audio_url]

Duration: 18:29
Training is crucial for performance, improvement, and consistency. It’s also one of the most expensive investments we will make.Getting it right can make a massive positive impact on our business.And when we don’t see me…