Honest Wolf founder Sophie Hurley

Honest Wolf founder Sophie Hurley

Author: The Hits February 28, 2026 Duration: 36:17

Sophie Hurley is a dear old friend of mine, ever since we went to primary school together. But more importantly, she's the founder of the luxury wool brand Honest Wolf. 

After going to a friend's wedding together last weekend I decided to get Soph back on the podcast to chat about her experience moving from the big city to rural NZ, how much Honest Wolf has grown in the past few years, and of course reminisce over the good old days.  

I'd love to hear how you feel about this episode, and the podcast as a whole. You can find me on Instagram @PJDeeJay

See omnystudio.com/listener for privacy information.


There’s a particular feeling that comes with finding a quiet corner in a loud world, and that’s the space Slow It Down aims to create. Hosted by PJ Harding and presented by The Hits Podcast Network, this weekly podcast arrives every Sunday as an intentional pause. It’s less about adding another task to your list and more about carving out a genuine moment for yourself. You’ll hear thoughtful dialogues that weave together themes of personal well-being, cultural shifts, and practical self-improvement, all with a gentle, reflective tone. The second season continues this mission, offering fresh conversations with a variety of inspiring guests who share insights on living more mindfully. This isn’t a lecture or a rigid guide; it’s a companion for anyone feeling overscheduled and under-connected. Each episode serves as a gentle nudge to step back, breathe, and consider what matters. Tuning into this podcast feels like a small, weekly reset-a chance to unwind your thoughts and reconnect with a calmer perspective amidst the rush of daily life.
Author: Language: en-us Episodes: 100

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